Adults over 55 are rapidly adopting podcasts and moving away from traditional media. Rob Greenlee says the podcast industry needs better video offerings to keep this older audience engaged as they consume both audio and visual content.
growing. It did grow in the 55+ age range. So the growth in audio and video consumption in the podcast perception, right, is happening in the 55+. So both are accelerating very quickly. And I think that's an interesting trend. And I think it's it's indicative of what we're seeing, a shift happen from legacy mainstream media over to digital sources of content. I think the older generation is starting to get it and they're starting to shift their consumption as well. So as a podcast industry, if we wanna continue growing, I think we need to get better at video.
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