The Podcast Opportunity Nobody's Talking About

Welcome to Podcast Tips and Episode 43. Thank you so much for being here with me. I appreciate you joining me tonight and back on the show again. So let me, uh, turn down this music and we can continue with the show, but I hope you're having a terrific week, and, and it's getting toward the end of the week. And what I was hoping to do tonight, and I will make my best stab at it, is trying to explore some wild and crazy and creative ways to start a new podcast or to transform an existing one that you might have, and, and to help you kind of stand out amongst the the crowd of content creators that are on the, on all these platforms right now, whether you're doing audio or video. I think these are some things that we should all think about. You know, I'm thinking about them too. This show is pretty much formatted in its way that I offer ideas and tips and ways that you can be a better content creator. But now is a terrific time to start a podcast. You know, it depends on what you define as a podcast now, but I think it's a good time, at least on the audio podcasting side. There's not as many active shows as there used to be. So, you know, now may be a great time to jump in and carve out your genre and your niche out there. And one way of doing that though is to think a little bit differently about your content and, and what you're doing with your show. Um, you know, whether you're launching your first show or, or you're trying to refresh one that you have. And that, that's one thing that I have learned over many years of doing a bunch of different shows is that it's okay to kind of evolve and take your show and do something different over time. It's probably okay to make a dramatic change, but I think it's also okay to make an evolutionary change in what you're doing. And so, what I'm going to do here today is give you some, some ideas that will kind of like maybe break your brain a little bit about things that you might be able to accomplish with a new idea and some strategies on how to get there. I hope I can reach that threshold for you tonight. And I want to appreciate you being here and And I can be reached on my own website at robgreenlee.com. This podcast or this live show that you're seeing here is also an audio and video podcast, and that can be found in Apple Podcasts and as well as on replay on X and LinkedIn and YouTube. And like I said, all the podcast players too. So, you know, I think it's really important to, you know, as I really jump into this content here, it's really important as we kind of move into the future that all of us kind of think uniquely about what we're doing with our content. Now, you know, what we're trying to accomplish here is to align what you're doing with an individual, right? Not, not so much a group. And I think that's one thing to think about as you're doing your show. Is there a type of a person out there that you're trying to, to reach with your show? Um, you know, with this show, it's, it's content creators, it's podcasters, new and existing ones that I can, I can help with ideas and things that can maybe break the the logjam of sorts of the creativity and things like that. And, and just ways to think about being a content creator. And I think one of the big things, and I've talked about this a lot on this show, is are you an audio-first creator or are you really focused on, along with that, being an authentic human storytelling person that is trying to bring kind of a genuine personality to your podcast and your content. Now, increasingly, as I've also mentioned in past episodes on this show, we are moving rapidly into a world of AI that will rapidly change what we're doing as content creators, good or bad. There's gonna be increasing amounts of content that's gonna be fully created by AI. And there's going to be what I've talked about in the past is human-created content that maybe have an AI boost or assist. And I think that's the decision that you have to make. And I think increasingly all of us are gonna have to make that choice is what path are we gonna go? I know like on YouTube, there's a big growth in what they call faceless videos, which are oftentimes created by AI bots. But I think that, you know, I think thinking about this and what you wanna be, and it's okay to just be an audio creator and it's okay to be just a video creator. And it's also okay to do both if you feel like you can handle it, because I think it is a challenge to be both. Usually what we see is people funneling into the audio pathway first and then they move into video, or they move into video and then they take that video audio and put it out with some editing maybe into a podcast. So this is really kind of a converging environment, and I've used that term a lot in the past, to talk about what's happening is this merge that's happening between all the types of media, whether it be short form, long form, audio, video, or all of them. And I think a lot of the big content creators now are thinking it as a converged strategy. And there is ways that you can format your content to differentiate itself and also make it compatible with making one piece of content and being able to repurpose it into lots of different derivative type of content. So, and I think increasingly that's the most efficient way of doing it. But if you want to carve out your niche, and it depends on what your niche is, depends on what your genre is, and I'm going to talk about that a little bit here, but it's more to do— I want to talk a little bit more about wild ideas on like show formats. And things like that. Not so much what the actual content is of the format, but what types of formats that you might, you know, think differently. I think most people think about certain types of formats, you know, solo, and I've talked about this, or co-hosts and things like that. But there's deeper levels of formats that get into a deeper level of what the content is and how it's presented to its audience. And, and I also think that there is a little less competition on the video side as you're going into it, but there is a lot of interest in, in video. But the same thing could be said about audio too. There's not as much competition if you look at the podcast charts, uh, or the, the, like, the Podcast Index or whatever. There's over 4 million RSS feeds in Apple Podcasts. Of which maybe 300 to 400 of them are currently actively being updated. So your pool of competitors on the audio podcasting side is actually much less than what you would think compared to even a YouTube, which has tens of millions of channels. So it depends on where you wanna play and where you wanna have some fun. And I think that's the other part of it too, is that Whatever you do needs to be driven by a passion that you have towards that subject. But also, I think increasingly, and this is the challenging part of this, is that people are doing deeper research into coming up with show genre and topics that they've identified through trends online. And I'm going to bring up one here that will talk about this bigger topic of where, where the trends are. And I, I should probably just go ahead and pull this up and we can, we can talk about it a little bit, is the, is the whole concept of, um, what, what are people thinking about, uh, these days? What, what are they searching for? What's the— what are the type of things that people are, are thinking about right now when it comes to what they're looking for? And I think this chart here, I know it's a little cut off there, but what we're seeing here is a Google Trends map that basically maps different types of search query terms. And you can kind of see over since about 2008 to present, what are the terms that are catching people's, you know, attention in the, in the search engine. And if you look at this upper quadrant up here, you can kind of see October 2024, the, the top search query in this 5-search-term list here is podcast show, right? And as you go down through the list, you know, 10 is podcasting. So you can see that there's That is the, that is the number one term. So podcast show. And then as you look toward the further down the list to the, the, um, I believe it's the green, which is right below it, is this one here, which is 77% of the search queries that are being done are, I don't know if this is a percent, it doesn't actually give a percentage, but it doesn't really say if that's a percentage. But anyway, it's ranked up there pretty high. Video podcast is ranked up there pretty high with even the top-level concept of a podcast show, right? And audio podcast is toward the bottom at 16. So you can see that that's, That's a big difference between people's search queries, what they're looking for, and the terms that they're using to describe it. And I think it paints a little bit of a picture that maybe is helpful as you think about what you're doing with your show. And let me pop this down and come back to myself here. And so what this tells me is that the trend line that's happening right now is that, you know, audience and users are increasingly interested in finding video podcasts. If you look at Google, Google is by far, because it's linked up with YouTube, is a pretty significant barometer of where things are are going and where people's interests are, right? And I've heard many top podcasters, like at Podcast Movement, I saw a presenter there that was talking about how this, his name was Steven Bartlett, he does the Diary of a CEO podcast. He mentioned up on stage that he felt like podcasting felt small to him. And I think when he was saying that, he was talking about the context of audio. And you can see from what I just showed you on the screen about the Google kind of trend lines was that audio is seen as a subset of the video experience for podcasting. And I know that there are a lot of people in the podcast industry that don't like that trend or don't seem to think that it's a valid trend. And I I tend myself to just look for evidence myself in various places of trends that are moving us forward in a certain direction. And I think clearly seeing that there with Google Trends and then hearing what people are talking about when I go to conferences and events, the topic of video is like top of mind. And that just seems to be where things are are heading towards. And, you know, what, what that means for you as a content creator is that it would be wise for you— I, I believe, and this is my advice because I, I'm taking it myself— is that I'm diving all in on trying to do video too. And, and my goals here are not necessarily to be the, the most popular podcaster in the world or the biggest show or all this kind of stuff. I, my niche or niche is to help others, and that's, that's everything that I've done in my whole career, uh, working for Libsyn or Podbean or Spreaker or, um, or Microsoft. Even when I worked on the Microsoft Zoom at Microsoft and Xbox for many years was working with podcasters to make them get them more exposure, to get them understanding the medium more. And I've done many kind of state-of-the-industry panels at conferences and things like that. And then the whole New Media Show that I do with Todd Cochran, I've done for many years to help bring this kind of data to the community. And that, that makes it easier for people to, to make decisions about what they're going to do with their with their content and their podcasts. Now I know that one of the huge topics everybody's talking about right now is, well, how I'm going to make money from doing this. And that is a scale question. Like, if, if I wanted to create a, a show— and I've been thinking about this a lot— that would scale really large, I would have to think about the show that I would create differently than what I think about when I create this show. Um, this show caters to a small a smaller niche or niche of the greater population. There aren't that many people right now that are actually thinking about starting a podcast. It's just the reality of the market. You know, a lot of people don't like to admit that, a lot of the people in the industry, but there's not as many people looking to start a podcast. But there are, I believe there's more people more broadly if you look at wanting to start something with video, but they're okay with adding audio, right? So this is the, this is the tension. And there's another subset of people out there that are very, very passionate about audio, and I can totally understand that. That makes total, total sense to me. So, you know, but the key is to find your niche, find your area whether it's done through research and trying to find what those niches are that will help you reach your goals. And that's the key thing, you know, who is your target audience? Who are you trying to reach with your show? If you can get a ballpark idea on that and then test the idea to some degree and find out if the show concept and the content that you're thinking about offering off of your channel fits a particular need that will help you reach that scale that you're looking for. I think that's the key. So, you know, to really standing out in your space, and you're going to have to really invest in your show, I think, from a mindset as well as a marketing, promotions, evangelist type of role, you have to get out and get on other people's podcasts. You need to do other media. You need to do external, you know, PR. There's just so many layers to this. And increasingly, creators are having to pay to get boosted on a lot of these social platforms or YouTube or whatever. And you have to listen to people tell you about how to create content that will connect with people and want them to connect with you and want to stay subscribed and want to participate in your— whether you have a paid community or if you have a free community, increasingly that's the direction that we're moving towards. So you— it may be very helpful for you, and this is where I'm going to transition into talking about some, some show concepts, right, to to think about. And I don't think that there's a lot of resources out there for, for this, but I think that there's— I think doing some research and doing some searches and maybe looking to some degree at like the, the AI platforms to help you try and come up with ideas. And I've got a couple of them too that I was going to share. Oh, actually, there— I think there's about 13 of them that I wanted to share tonight just to get your, get your mind thinking about other types of show concepts than just, you know, the solo show or the, the guest format with a host or two co-hosts or whatever. That's, that's, those are very kind of simplistic choices. I think some of these other concepts that I'm going to share with you, and I'm going to pull, pull each one of them up on the screen here, um, just to kind of, you know, wet the whistle a little bit here. I do want to show you also at some point through this process a couple of new hardware things that I'm starting to use and I'm just getting going with that may be a reflection of where the medium is going and what we as content creators need to increasingly be thinking about because this is These are the concepts that I'm going to share with you tonight, are, are equipment, and, and that gets, gets back to formats and gets back to how we record things like that that are starting to be increasingly used by some of the biggest shows in the world, right? And I think all of us, if we've ever watched YouTube, watched a podcast like the Joe Rogan Podcast or Lex, Lex Friedman Show, or you know, Diary of a CEO programs that are all— all those are also podcasts, audio podcasts too. But if we've ever watched those shows, you can easily see what I'm talking about. And I'm, and I'm not sure that people that are creating, you know, just starting in podcasting are really paying attention to those kind of trend lines. But let me start off with just, you know, 5 kind of wild you know, crazy show formats here. So I'm going to show the first one up here, a, a story swap duel. This is where two hosts exchange their wild stories with listeners voting for the best each week. So, you know, this is kind of like creating an interactive process, and this would be great for a live show as well. And you put up polls and things like that up on during the show and the audience votes and you create this interactive kind of process. And then the next concept that I wanna bring up here is, yeah, if you're listening to the audio of this, I'm pulling up a text description of it on the screen for the video watchers. So, Wild Show concept number 2, reverse expert, is the concept of it. People teach experts something new each and every day, flipping the traditional podcast format. So different people teach experts. And I think we see this in conversations that happens like with pollsters, right? Where they go out and talk to a group of people and talk about, well, which political candidate are you voting for and why? So this is like looking at and having experts up on a panel that are listening to these people talk about what they think are important in a particular area. And it may be very enlightening to the audience, and it's enlightening to the experts too. So that's number 2. Number 3 here is, this is a creative format, the interactive choose your adventure. So let listeners vote to decide the outcome of your story, creating a dynamic and interactive show experience. So, you know, listeners can vote to decide the outcome of a particular story that you have set up with them. This is another example of something that could be done through a polling type of process with your audience, and it needs to be set up probably in a prior episode, and then you poll them and get their ideas back, and then you have that show happen, or it can happen real time. It just depends on the actual format of the show. So let's go down and do a couple more, and then I'll jump out of here, and then I can show you a couple of hardware, like cameras and some audio gear that you may not have heard for— heard about before that may also expand your, your mind about what type of content you could conceivably create that may be different than others. So, okay, the next one, number 4, is podcast roulette. You basically launch with a format where each episode is a surprise. Spin a wheel or random generator live at the start of each episode to determine the, the topic or the guest or the format. I don't know that you— I think you usually as a guest, you kind of have to have that pre-planned, but, but certainly a topic. So you create a wheel and you spin the wheel. Well, what topic are we going to talk about tonight? And have your audience kind of vote on that and say, well, what do you feel like hearing about? It's actually a fun idea. Um, not for everybody, that, that's for sure. But you can see that there's a common thread here of interactivity with your audience, and I think that may be increasingly where we're going. And then number, uh, 5 here is time travel Conversations that create a show where you interview historical figures or fictional future versions of current celebrities or thought leaders. And you could use voice actors, AI voice technology. This is where it kind of gets into the next generation. So you could conceivably You know, let's say you created an AI version of George Washington, the first president of the United States, and you had a conversation with them on the podcast. Or, you know, you can kind of envision how this might happen, right? I think a lot of people would like to go back and, you know, talk to their great-grandparents or something like that. Now, that may be possible in the future too, but But it's an interesting idea, the time travel conversations show, right? So you could probably make it a little bit fictional as well, but it may be a little challenging without an AI voice to pull this off. But, but it's, it's a, it's a fun idea anyway. It's definitely crazy and wild, that's for sure. So let's show number 6, crowdsource Decisions start with a podcast where the audience directly shapes the episodes. Let listeners vote in real time via social media, uh, live polls on what the host will talk about in, in the episode that night. And that's actually a really good idea for this show. Now, um, I think you have to get that feedback done before the show starts, but I think it's an interesting idea to crowdsource the topics for your show. I would, I would actually love to do that because I'm, I'm very versed in the, the broad stroke of podcasting. And if you ask me pretty much any question about podcasts, I can probably have a decent answer to it. I don't know that I have an expert answer to every possible question about podcasting, but I can certainly take a stab at it, and I would definitely let you know what I'm weak in and what I'm not. So, you know, what's interesting is the common thread here that I'm seeing with these is in audience interactivity. And as we move to the next one here, number 7, narrative soundscapes that incorporate immersive audio storytelling using real-time soundscapes. Now granted, this is not necessarily a new type of content format. When podcasting originally started back in like 2006, '07, '08 timeframe, there were many podcasts that were started, and we've seen this to some degree even on the YouTube side where people will go out in nature, in the wilderness, and they will record their walks along a river stream, or they will walk past a waterfall, and they will talk about topics that are top of mind at that moment or what they're experiencing. And here recently, and I'll bring in a new piece of recording equipment that's out there, I've put it in the show notes for the show. It's a It's a Nomono sound capsule. And what this is, is basically a studio. The lid of it comes off and it's basically a studio in a little portable compartment carrier that comes with 4 lavalier microphones. And all you do is put these little lavalier microphones on your lapel, push that red button right there, and it starts to record. And the other part of this platform that is very interesting too is that it's got a sound or a noise reduction tooling in the platform that would basically makes it possible for you to basically record from anywhere. There's 8 microphones around this. As you can see, these little black stripes that are on the side here, those are actually— there's 2 microphones in each one of those stripes. And so it's capturing the ambient sound. So if you're like walking past a waterfall, and it's going to pick up the sound of the waterfall. And then each one of the lavalier microphones that you're wearing here on your chest will pick up your words, right? Your spoken audio, and they will be stored separately in here. And then once you're done recording, then the audio that was recorded here uploads or transfers over to the base unit. And this base unit connects via Wi-Fi to the cloud. And I can show you really quickly on the screen here what that looks like here. Let me see if I can switch over and show you the Namano platform. I'm going to share this tab. So let me pull it up to on the screen here. And you can see it here. Now granted, this is kind of a cutting-edge new platform that is taking audio to another level. As you can see, turn any conversation into a great podcast. Because it has those noise reduction capabilities that make it possible for you to record anywhere. And I think that is a powerful thing to have in the context of being able to do new formats. And it also has what's called spatial audio. So, and that is also a, an opportunity for doing soundscape type of things. And then also to do like audio dramas or things that require, you know, kind of sound depth, you know, like place in your audio, which is possible with this platform. You can create a version of the audio that puts each of the people that are wearing this microphone in a particular place based on distance from the sound capsule or the base unit. And it gives that spatial experience that the audio is coming from in the back left or something or the back right side of the audio experience. It can be a little bit different experience, but you can kind of see how technology is progressing to the point where it gives us a lot of options about where we can actually record and how we can actually find ways to make content a little differently than what we've normally done. So in a closed studio or that has sound buffering in it, you don't really have to worry about that with this platform. And then here I can show you quickly the cloud experience. That's there too that you— it basically uploads to this cloud platform and then you can go in here and you can process the audio. You know, it's like an enhancement. It's got— I don't know if you can see it very well on the screen, but it's got full processing, all enhancement options on here and And you can also just do light, medium, and full, and then also spatial audio, which is an option toward the bottom there. So, you know, I think technology's really gone to a whole nother level, and that opens a lot of opportunities as we look forward. And so I think we were Let me bring up the next one. That's all I wanted to show about the Namano at this point. I've got another device that I wanted to share also. I do also use occasionally with my iPhone, I'll use this DJI kind of mic set, which is basically a lavalier kind of pack package that, um, that will connect to your, your iPhone. So you just pull this out and it connects to your iPhone. I think it's a little blurry there, but it's a, it's a receiver unit, and that's what this is. And let me put this away. And this, this base unit here is actually a a battery as well, so it always keeps you charged up. So that's the, that's the other part of this, is a lot of these wireless hardware-capable devices now, you don't have to worry about, you know, the battery life running out of them because a lot of them will last for a long time. So that's, that, that's, that's good. And I've got another one that I'll I'll show you here in a minute. It's brand new. I actually haven't used it myself. Um, let me, uh, see here. Let me see it. Let me go to number 10, which is the— it's another wild and crazy one. Um, real-time problem-solving launch of a show focused on solving a problem or challenge in real time with no prior preparation. So, you know, you know, you just start doing your show. And I guess most of these are live-formatted shows, but there's no reason why you couldn't, like, schedule people to interact on your show. And I think a lot of people don't realize that they're, they're, you know, I don't know if a lot of people that are watching this are, are familiar with the nationally syndicated public radio show called Car Talk. But they, they operated their, their show talking about and taking guests and callers and stuff like that for many years as a call-in talk show format. But a lot of people don't realize that show was never live. It was all those guests that called into the show were all pre-scheduled, and it was done through a recording session. So you could do the same process through a a prerecorded format as long as you have it organized, right? So you bring people in, have that interactive experience, and just capture it. And so that, that's one way of doing it. And then the other way to do it is obviously to go, go live. It helps to have a good size audience to, to do this, but if the show has a big concept around it, right, that everybody knows about, right, then, then having this be a a real-time problem-solving show, which means that whatever the audience wants solved, this show is making a promise that it's going to focus it. If the audience decides that whatever topic is or whatever problem they wanna tackle on the show in that particular episode, then it's up to the guests to, bring that or crowdsource it from their audience too. So problem solving can happen from the host as well as the audience. And that's an important, different, crazy and wild way of creating a show. And it may have its challenges that maybe are too much for most people to handle, but if you've got a good production team behind you and a good size following of a show that you're doing and you can switch it up, right? Let's say you, like I did it, you know, I do a show like this, but next week I come back and I do a, uh, a show that's a real, real-time problem-solving show, which is not unusual. I, I think Q&A shows, and that's kind of what a Q&A show is, is, and that's, that's been commonly done out there where people know that this is kind of like an advice show and the whole format is to take your questions The problem is if you don't get any questions or you don't get anybody commenting, then it's hard to have that kind of a problem-solving experience. So that's where it gets a little bit tough to get it started. But once you get it started, it can be a really energizing and exciting and fun type of a format. And so let's, let's go to number 11 here. Podcast challenges guest versus host. Versus host. Make your podcast a competition where you and your guests engage in live challenges, whether it's trivia, games, or debates. You know, this is, uh, you know, I do— I was a guest on, um, on— was it Call Your Daddy? I think is, is the, is the show name. I get it confused with another Call Daddy show, um, but, but where, where the host brings on a, a guest, talks to the guest about it, and then that's pre-recorded, and then it's— then that conversation is handed off to the host's father, and the host's father gives a critique of what the guest had to say. So it's almost like this father-daughter relationship is that, you know, the father always has great advice. So any, any idea should be run by, by, by a father, right, to give kind of fatherly advice. So, and it made for a very interesting format that was not usual, right? So, you know, in some ways this is, this is a little bit like that, but I think this concept is a guest versus the host. Uh, and I think the, the next one on here even flips the table even more. Um, now I think it's— oh yeah, I really like this show concept. Actually, I jumped ahead to 13, but mystery guest show starts a show in which the guest's identity is hidden until the very end of the episode. So you bring this person in that nobody knows who they are, and you, you use voice modulation or something like that. You, you make adjustments to their voice. Maybe you run it through some sort of a voice kind of mixer or whatever that changes it, and, and it— and people that are listening to it don't really know who it is. And then right at the end, it's, you know, And it probably should be more of a kind of like a famous person that does this, right? Um, it's a, it's an interesting idea. I don't, I wouldn't say that I would put a lot of, um, scope in it myself. May want to structure it a little bit differently. Um, I do like the idea of a, of a guest on a show that isn't really identified. It's almost like a unidentified co-host, right? And that person just gives color commentary, but nobody knows who they are. I don't know if that's compelling or not. I think it, it really lands a lot of responsibility on the show host, but it's a, it's a, it's a different idea, and playing around with different ideas is always a good thing. And then here's number 12, is behind the scenes build makes your "Entire first episode, a behind-the-scenes journey of building the podcast itself or building the show itself and record all of the brainstorming, the failures, the progress in real time." This, this to me sounds like more of a pre, you know, like a recorded production type of thing, not a— I mean, I suppose you could do it as a live show. If you had all of the, like, video segments or content segments already kind of chopped up and ready to play during the show and, and have that kind of natural conversation about what the process was of creating that podcast or that, that show. And I think it's an interesting idea, and I think that's it. And yeah, I wanted to share quickly The address, if you wanted to go see more information about the, the Nomono, this is the address to it. It's nomono.co is the, is the URL. It's a, it's a pretty expensive piece of audio gear, but it is extremely valuable if you want to do remote or in noisy environment recordings. I, I think it really excels at doing that. And then also in the high-quality kind of spatial audio recordings as well. But you can use it really for any podcasting if you want. I mean, you could use it in a studio, you could use it, and you would get terrific audio out of it. That's the thing. I mean, there's a lot of people that would invest a lot of money in building a studio like I have here, and when really all they need to do is go out and buy a Numano and they can they can do a show anywhere. Now granted, it doesn't work with live in real-time format. It's a prerecorded type of a device, but there's certainly nothing wrong with that. So let me— I'm going to move on a little bit here and talk a little bit about some aspects of unique formats through, you know, some technical setups. Like I had just talked about the, the Namano. The other one that I want to talk about is a, a new video camera that I, I just picked up. Actually, I, I have two. I've got one that's called the Insta360 X3, and it's actually a 360-degree video camera. So if you can look at it It's got a camera right here, or actually it's a lens is what it is, or a capture view. And it's round, so it picks up 360 degrees, or 180 degrees. Each side of this picks up 180 degrees. And then the, the other side of the camera is another one that picks up 180 degrees. So that's top and bottom and all the way around. So it picks up everything. It creates It basically records— if you can imagine a, like, a sphere, you know, like a round kind of, kind of video, that's kind of what you're getting out of this, is that you're capturing everything right on this device. But you can set this camera to only record off of one of these lenses, which gives you— it's up to 4K out of one lens. But if you want to record 360 degrees, it actually records in 6K. So it's, it's, it's a very powerful camera, and it's very small, as you can see. It's thin, and it's only like $399 or something like that for this. And it— you can put it on a, on a pole like I have here and elevate it up in the air and you can fly it around. You don't really have to worry about how you hold it necessarily at an object that you want to record because it's capturing everything. So, I mean, there's people that will hold this like down like this or they'll hold it back like this or they'll, they'll have it. But the best thing to do is never get never record it like this if you can avoid it, right, on the side, because it's— there is a little bit of a, of a dead zone between the 180 degrees that the software blends together, right? So you can't really see it. And then it also has the ability to blank out the stick as well, so you won't see the stick. It'll just appear like a round video. So that's That's one video platform that you can utilize to create different types of video. If you go to my YouTube channel, I've made a few videos that are up there that use this. Actually, my Behind the Wheel series off of YouTube in my Tesla Model 3 utilizes this camera. And, but I only capture off of one of the lenses. So that's the idea behind this one. And the other one I wanted to show you, which I just got, um, is— let me put this down so it doesn't fall over— it's called the, um, the DJI Osmo Pocket 3. This is it right here. So let me turn this on. So it's got a little screen right there. Yeah, so you can see, um, so I select there and it actually has a gimbal. That's what this is up here. So you can see it's got a, it's got a camera lens right up here. What's, what's really cool about this is that it's, it's handholdable. You can control it. It's a 4K recording camera. It's very portable, but it can also be networked. And this is another thing I wanted to talk with everybody about is a little bit of the trend in the industry around switchers and being able to connect together like multiple ones of this, like, you could connect up to like 4 of these to one of these video switchers. You know, Rode has come out with one recently, Rodecaster Video, or Sway, that's a video switcher, right? So you can add overlays, you can do all sorts of stuff and stream live and be able to switch between cameras. So let's say you have 4 of these sitting on tripod, you could switch between them and live stream out of that box. And this is where a lot of the really big podcasters have been heading towards is being able to to do that. But a device like this gives you the option of being able to record, you know, selfie-type videos, or you can actually get that 4K recording of something that you want to get close up on to splice into your video. But with the switchers, you can kind of do this stuff real time, right? You can switch back and forth between the different camera angles. So let's say you're doing a 2-person shoot, like where 2 people are sitting at a table talking to each other. You can set up, you know, a couple of these, point them at where your guests are, and then go to your switcher and then just switch the cameras to pick up the different views. And then this has face tracking capabilities. So if the guest moves a little bit around or whatever, it'll follow the guest, right? And also has the ability to zoom in a little bit. And it can all be networked to a separate recording platform or can go out stream live. So, you know, the tools of the game now are definitely elevated. And the, the cost of this, this, this camera here and its complete kit— it comes with a little wireless microphone too that automatically connects to it, um, and, and other accessories that come with this for— it's their Creator Kit— is around, it's around $700 after taxes and all this stuff to have this. But it's a, it's a self-contained kind of recording platform, just like when I was talking about the, the Nimano, and the built-in microphone is pretty good too, but it comes already with this. So, you know, you can just plug this on onto your lapel and hit the camera and start recording and flip the camera around if you want to record something in front of you. Or if you're trying to create a production, let's say you're a cooking show, uh, or something like that, and you want to show a dish, whatever, just flip the camera around, capture that and flip it around again and continue talking, and, and, or set it up on a tripod in your kitchen or whatever, just to give an example, and then touch the, the screen to, to do a— or have someone else do it for— I think you can preset it to track automatically, um, to set it up, and it will track you as you're walking around in the kitchen, um, doing your, your video. So The tech on this stuff is becoming amazing, and what you can accomplish with, with these type of tools is, is increasingly powerful. But it's also, um, in my view, it's also— it gets back to, at the end of the day, is that, well, it's great to have these tools, but what are you using them for? What kind of content are you making? You know, and that is the larger question, right? Let me pull up the— a little video, like play a little bit of a video on the OSMO. And let's see if we can share this tab instead. And let me pull it up on the screen, add to stage. And I've got to get in here and hit the play button.

And a pocket-sized gimbal camera that puts pro-grade stability and powerful imaging right in the palm of your hand. Introducing DJI Osmo Pocket 3. With an upgraded 1-inch sensor, any scene becomes effortlessly cinematic. It's perfect for when you want to live in the moment a little longer and savor every second. Pocket 3 features an advanced microphone system that gives you immersive sound recording.

It's some time to feel alive.

Be ready wherever inspiration strikes. With a quick and easy flip, get everything in frame. Directly connect a pair of DJI Mic 2s to capture crystal clear audio. Hello everyone, I'm in Hula. Focus more on what you enjoy. With a take-it-anywhere design, Pocket 3 gives anyone the power to create. Well, almost anyone. It can fast charge from 0 to 80% in just 16 minutes, so you can stay ready for the shots that matter most. Show off your best dance moves with a 3-axis gimbal that keeps your shots stable and ultra smooth. Get unique angles with features like Spin Shot. A new face auto-detect feature makes tracking effortless, letting you focus less on the camera and more on her. An additional battery handle ensures you'll have plenty of time to record it all.

Even after— yeah, let's go ahead and pause that. I think that gave you a pretty good idea of, um, what this little video camera is capable of doing. It's pretty exciting. And I was inspired by it myself. And as I look at trying to expand and do some multi-camera type kind of creation experiences for some clients and things like that, I don't know that I'll use it necessarily here in the studio, but it's certainly something that I could set up at some point and try and see what kind of different kind of experience I can create with a multi-camera type of a shoot opportunity and a switcher and things like that. It definitely would take things to another level, being able to switch cameras and different types of views. I mean, I can do a lot with the StreamYard platform. You know, I can change the the views like this, I can back out, you know, a little bit and share that kind of difference and share the background and things like that. But that's kind of a not that dynamic of an experience. You know, I think a lot of folks would like to have the ability to switch, and I know that some of the new switchers will actually switch automatically. So it'll be based on audio input, um, where they'll switch cameras, um, where, where the audio is coming from automatically. So you don't even have to have like a, like a producer or something like that that can help manage that. So, so, well, that's, that's about, um, all I wanted to cover tonight. And, and if you have a, a question or a comment, I I hope I was helpful in inspiring you to think about maybe different kind of creative formats and what you might do in your podcast to kind of change it up a little bit. It may challenge you a little bit to try and work out the technical details around making this. It's certainly a lot easier just to do a solo show just like I'm doing here or a co-host show or a host and a guest type of format. But, you know, having a way of having an interactive relationship with your audience and get more people involved in your, in your show and creates a, you know, a more compelling experience for them. So, um, but if you have any questions, I'm— I'll, I'll open it up here for the last, you know, for the last 10 minutes or so of the show. If you have any questions or comments for me or any, you know, wild and crazy ideas that you have, I would love to, to hear them and, and see what your, your ideas come up with. And what do you think of some of the wild and crazy ideas that I, I showed on the show today? Um, but I wanted to also throw up my, you know, my website robgreenlee.com. I also do a podcast with Todd Cochran called The New Media Show. Newmediashow.com. And that's it, live every Wednesday. Uh, right now that's 8 PM Eastern, and that would be, um, um, was it 8 PM would be what, 7? No, I'm drawing a blank. So 8 PM Eastern every, every Wednesday and 5 PM Pacific. So Go, go check that out if you like to hear deeper conversations about podcasting, because that's what we talk about on that show. I also have a YouTube channel at, uh, @RobGreenlee, and I'm also working on trying to put on in January the Podcast Hall of Fame. So at podcasthof.com, or just Podcast Hall also will, will work as well. So I want to wish everybody a wonderful evening. And, you know, if you want to send me any questions before the show or if you have any topics that you'd like me to talk about, issues that you're seeing in the space, I do have an email address, rob.greenlee@gmail.com, or just robgreenlee@gmail.com will work as well. And I also have an account on X. @RobGreenlee, and that's 2 Es on the end. And if you wanted to send me any kind of comments or questions about the show topics, you know, podcasting is a very creative medium, and it's really up to your creative abilities to bring that differentiation to whatever that you're doing online. And if you wanted to go see all of the past episodes of this show, just go to podcasttips.blubrry, and that's B-L-U-B-R-R-Y dot net. Um, that's off of the Blubrry podcasting platform, but all the audio and video of the shows are up there. But they're also up on my, on all my social accounts and on YouTube too. So, and this is this the 43rd episode. So I've been doing it for a while now. I'm coming up on a, on a year, a full year of doing this. So, so it's exciting. And so I want to wish you a wonderful evening. I, I appreciate, like you say, um, like I said earlier, you being here tonight and, and being a, um, a viewer of this show or watching it as a podcast too. So thank you so much and have a wonderful evening, and we'll see you back next Thursday at 7 PM Eastern, 4 PM Pacific, with another live podcast tip show. Thank you so much. Good night.