Rob Greenlee argues that podcasters don't need YouTube to grow with video. The real opportunity is distributing video through third-party apps and private communities, not chasing the same platforms everyone else uses.
So if we want to grow, that's what's causing this is this confusion and chaos in the market is everybody wants to grow, but what are we going to have to do to support that better instead of looking at YouTube and saying, well, that's the future of podcasting is growing on YouTube. How do we grow with video outside of these big platforms? Outside of Spotify, outside of YouTube, and also to enable other apps a chance to grow their consumption. Maybe, maybe it enables folks to stream into private communities too. Now, granted, it's technically possible to do all this stuff today with— there's, there's platforms that you can publish video into and just have it available in those platforms.
Future-proofing with Delphi AI/Human clones: your podcast as a personal LLM | New Media Show
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