AI will handle most marketing tasks within three to five years. Marketers need either super-creative idea generation skills or deep subject-matter expertise to evaluate and refine AI outputs. These two roles are the only viable paths to stay relevant.
Chapters
All marketing is gonna be done with AI, probably within a year. Yeah, I don't think quite a year. Here's the thing, and I go back to what Google said. There are— I've seen some tools talk. Oh, I know, I'm playing with all these tools. So here's the thing. Who is going to survive are two types. Super creative people, that in this, we're talking about knowledge workers, right? And again, this is next 3 to 5 years. Knowledge workers that have a super creative, or the, the idea generators, they're going to be fine. Those folks that are super creative and idea generators, coming up with the next business idea, coming up the next marketing plan, they're safe. The subject matter experts that are examining the outputs of what the AI has put out are safe.