Rob Greenlee argues creators should think of themselves as digital content makers, not just podcasters, as video becomes as central as audio. He's been podcasting since 2004 and sees the industry in transition, with the line between formats blurring like it did in early podcasting days.
We need to start thinking of ourselves as more digital content creators and less siloing ourselves into thinking that we're just podcasters. But I do think that podcasting, I think we're in a transition right now between people's perception of what a podcast is. And I think as we look to the future, it's very likely that people will see a video as a podcast as well. So I think we're just in this period, and that's a controversial position to take in the industry, that eventually video will be seen as equivalent to audio again, because it used to be that way many years ago when I first started in podcasting. And I'm quickly approaching my 20th anniversary of being a podcast. I published my first podcast episode into an RSS feed. Back in— on September 15th, 2004.
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