Rob Greenlee says predicting which videos will hit is a gamble because audience taste is hard to predict. He sees AI analyzing show data to forecast what will connect with viewers, and automatically extracting short clips from long recordings to repurpose content.
You almost never know what video will be successful. You can plan stuff, but something that you didn't expect can go off and outperform. So yeah, I mean, I think that's the gamble that you take with creating any content is it's hard to know what's going to resonate with people sometimes. I mean, I think as we look to the future, I do think, I think we're going to have a better idea of what's going to resonate. I think AI is going to be able to analyze. Our data or our shows of sorts and rank them and give them projections on what the AI thinks the connection that this program has based on certain characteristics, right? And what's the popularity of the topic, those kind of things. I don't think we've seen the full deployment of what AI is going to be able to do to help content creators be better creators. I think that those days are coming. When being able to also, like Johnny says here, 20 minutes from 2 hours. So you could do, you could pull out 20 minutes of your 2-hour show and put that out if you want to.
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