Video Podcasting Is About to Explode Here's Why

Hey, welcome to Podcast Tips. My name is Rob Greenlee, and today I want to jump right into exploring this exciting growth opportunity for creators. And, um, and really it's what everybody's talking about today. It's all mainly focused on video, and I know for many of you out there this is kind of a, a a long drawn-out story, but I think I've discovered some new things in the video story that I want to share tonight. And one of the things that is going to be different about this episode tonight is the fact that I'm going to introduce ChatGPT to the conversation tonight. So the audio side of this will be able to hear Alex from ChatGPT is going to join me. Alex, say hi.

Hey everyone, I'm Alex and I'm excited to be here to add some insights and join the conversation. Let's dive into these new angles on video and see what we uncover together.

All right. Awesome. So what I want to talk about really is about two areas, short-form and long-form video. And there's all sorts of derivatives of this today, and there's an expanding scope of what is going on with video. I think this energy that's been ignited by this growth, I guess, of awareness and participation and the scope and the development of YouTube and the interest on the part of the big platforms to embrace video increasingly, like Spotify and and others out there. So it isn't just, um, just those two big platforms. You know, Apple Podcasts has supported video podcasts for a long time. So, and then some of the other podcast apps. So video has been part of podcasting for a long time, and I know many of you that are probably listening to this are probably a little tired of me saying that. But, um, but also tonight I'm going to talk about what the future role I think of RSS is going to be in supporting video podcasts. And so Alex, do you have an opinion on what the future role of RSS feeds looks like for supporting video in, in those RSS feeds for podcasting?

Absolutely, Rob. RSS has been the backbone of podcast distribution for years. And while it's great for audio, it faces challenges with video. The future likely involves more platforms integrating video directly, making RSS less central for video distribution. That said, RSS will still play a role for those who want open distribution, but it might evolve or become more specialized as platforms move toward their own proprietary systems for video. It's an interesting shift that could redefine how creators distribute their content.

So Alex, how do you think, um, that evolution, um, was started? Um, or is it something that you've noticed in your algorithm that it's been growing and developing over, over a subsequent period of years?

It's definitely been a gradual evolution. The push toward video started as platforms like YouTube showed how engaging and profitable video content can be. As major platforms saw that user engagement and monetization were higher with video, they began prioritizing it. This shift has been fueled by the growing demand from audiences who prefer video content and the increasing ease of producing and consuming it. So it's a combination of market trends, platform strategies, and technological advancements all coming together over the years.

So why do you think that's, um, coming to a head right now? And, and where is the data coming from that is giving you this, this assessment of what's happening in the, in the podcast and new media market right now.

It's coming to a head now because there's a clear convergence of audience preference and platform capability. More people are consuming video content than ever, and platforms are investing heavily in video infrastructure to meet that demand. The data comes from a mix of industry reports, platform analytics, and trends observed over time. For example, YouTube's massive growth, Spotify's push into video podcasts, and even social media platforms prioritizing video all paint a clear picture. It's these combined insights that show how the landscape is evolving and why video is taking center stage.

Yeah, I would say that video is really kind of starting to dominate online engagement too, which is another layer to this that is driving visibility for audiences on big screen televisions to creators that are seeing an opportunity to utilize video in combination potentially with audio. And some of these creators are going to be audio first and some of them will be video first and some of them will try and adopt a synergistic una strategy around audio and video. And Alex, do you think that it's realistic that content creators can take a strategy where they equally embrace audio and video, or are we gonna continue to see video-first creators and audio-first creators?

I think it's definitely realistic for creators to embrace both audio and video. Especially since each format has its own strengths and audience. Many successful creators are already leveraging both, using video for platforms like YouTube and social media to boost engagement and discoverability, while maintaining audio-only versions for traditional podcast listeners who value convenience and mobility. It's likely we'll continue to see a mix—some creators will lean more heavily into video, others will stick to audio, and many will find a balance that suits their content and audience best. The key is understanding where your audience is and how they prefer to consume your content.

Yeah, I would tend to agree with that, that I think that audio is not going away. There's no question about it. Audio's audience is actually bigger than it's ever been. So, you know, to think that audio is going to be replaced by video is, you know, probably an incorrect perspective on what's going to happen here. But I do think that video is going to take more places in the consumer's consumption patterns as we look to the future. And so I wanted to kind of talk about, you know, some of the platforms, you know, most of them you probably are aware of, you know, the YouTube, TikTok, Instagram, Facebook, and Spotify and LinkedIn. But the ones that maybe you haven't heard about that are, that are starting to make some inroads into this video strategy is a— one is called Whatnot, and I can pull this up on the screen and I can actually share that with you if I can get my cursor to work. So this is a new platform that I've come across here recently that is actually taking video content to a whole nother level, right? So as you think about what's going on with e-commerce, you know, you think about what's happening with TikTok and you can kind of see e-commerce coming into that. You're seeing more and more videos that are, that are coming into that, that are pitching products, right? So you're getting these kind of like these live demos of different types of products into that video experience, right? So they're pitching a product, right? And then in the TikTok UI, you can actually purchase that product, right? So that's what Whatnot is all about. And I'm showing it on the screen right now for those that are listening to the audio version of this. And it's basically what you come in here is you create different events, right? So they're timed to a certain time and people do it live, right? They're either selling books, they could be selling artwork, they can be selling, um, any number of things. People sell fashion in here, clothing essentially, and then they, they make handmade items, arts, um, they sell sports cards, basketball cards, there's all sorts of things that people are selling in these stores. So if you, you know, there's high-level shops, ones that are doing, you know, thousands of people watching these live streams and they're actually transacting and buying products there. So I think what we're starting to see here is that these type of experiences are increasingly moving towards the realm of what we see in YouTube, right? They're live events, but they're very focused on driving a particular business and an interactive consumer experience. And that is compelling. I've been watching a lot of these and, you know, people stay on these streams for a long time. Sure, they bounce around to different streams. And if you look at the numbers here, there's like this, this particular show right here, it's basically a vintage book kind of selling livestream. He's got 32 simultaneous viewers on a live show selling vintage religious books. And then this one here is, he's got 40 people out of the back of a U-Haul selling popular fiction books, and it's all an auction. So we're seeing this blending of e-commerce and interactive video. And it's fascinating to me as we see this move into the future and how this really kind of confuses the whole conversation around what's happening with podcasting. And then I wanted to share another site too, which is a site called uStream.tv. And this is, this is the, the site here. And it's basically a membership community site that people will subscribe to And the content that's available in this platform is primarily video, and they have OTT apps that are available on, on like smart TVs and places like that that you can find content from this platform. You can see down here, if you're watching the, the video here, Android, iOS, Apple TV, Android TV, Roku, Fire TV, watch, Apple Watch OS, and Samsung TVs are— your video content would be available direct to your audience through a platform like Ustream TV. So I just wanted to show you that video is starting to be used in some very creative ways out there. And, and I, I created a, a demo version of this so I could learn how it worked. And I created a presence in here that has my, my video in here. It's the— it's a, it's a mock-up that I made, uh, Thrive After 50, and wanted to play with the, the ability to be able to create one of these, one of these communities. And you can see here on, on the screen here, aging healthy and gracefully. So, you know, you can create very specialized content to go after reaching a specific community directly, not having to have like a YouTube kind of play a kind of a referee on your content. So I didn't want to make this whole show about this, but I wanted to share with others out there that there are other companies that are actually doing some very, very, very creative things in the video side of things. And so let me kind of close all this stuff down and I can actually— it looks like there's some questions coming in. So looks like a couple people have had some problems playing the video. Live through Facebook. So I'm not sure what's, what's going on with that, but there's no— I guess there's no reason to pull that up on the screen even though it's, it's showing it up here on the screen. So I'll, I'll turn that capability off. But let's go ahead and kind of move on and I can talk about the, the next part of this, which is So I hope you kind of can see what I'm trying to say is that the creative use of video is starting to reach to different levels. And I know that this isn't the end of what we're seeing with this. I think people are going to see just a huge opportunity here and they're going to start opening their minds to what's possible. So, you know, you think about these platforms and if you want to be a creator and you want to build a business, You know, some of these more creative video-based apps that primarily use your mobile phone might be a good idea. So Alex, I wanted to ask you, is there significant audience growth opportunities for new podcasters and digital media creators out there? And And can you quote, um, other research that maybe sheds a light on what that opportunity really is?

Absolutely, Rob. There's significant growth potential for new podcasters and digital media creators, especially as audiences continue to diversify their content consumption habits. According to recent industry reports, the global podcasting market is projected to grow substantially with a compound annual growth growth rate of over 25% in the next few years. This is fueled by increasing internet penetration, the convenience of audio content, and the rising adoption of smart devices. For video, platforms like YouTube, TikTok, and emerging players like Whatnot are creating new opportunities for niche communities and interactive experiences. The combination of these platforms allows creators to reach audiences in multiple formats, catering to different preferences and boosting overall engagement. Research from platforms like Edison Research and Nielsen also highlights that younger audiences are consuming more digital content than ever, making now an excellent time for new creators to enter the space. By leveraging both audio and video, creators can maximize their reach and tap into diverse audience segments.

Yeah, I agree with all that. And, you know, there was a lot of people worried about audio going away here or being disrupted or not being a focus anymore. And I think there's probably a little bit of reasonable concern that the focus on audio is not as intense as it was maybe 10 years ago. And we've seen a new generation kind of move through and they're voting with their attention. And increasingly, the research and the studies are showing that video is being utilized in a lot of different ways. And I think this Whatnot example and what we're seeing with TikTok is a very good example of the different ways that people are starting to think about video. And it's not necessarily a replacement for audio, but I do think that the audio side has to modernize a little bit. It's got to upgrade its interactive experience. And this is where the Podcasting 2.0 initiative comes into play in trying to utilize HLS streaming to get video into RSS feeds like it was in the early years of podcasting. You know, YouTube and podcasting have ridden the path parallel to each other. And so it doesn't surprise me at all that we've seen what's happening today. It's because the younger generation is really plugged into, to consuming specifically short-form content. And but the landscape is very complex now. If you're a digital creator, it's— there's a lot of choices that have to be made. You know, do I create short-form content only? Do I create short-form and long-form content? You know, do I do live? Do I do interviews? Do I do solo shows? Do I do e-commerce videos like with Whatnot? You know, so we all have lots of choices. And do we want to build direct-to-audience relationships? We have those platforms now that can do that. The, the, the, the Whatnot app builds that ability in there. But sure, there is a platform interface to your audience, but that platform is being built not to necessarily get in the way and monetize entirely what you're doing. They're trying to support you in monetizing what you're doing because they get a revenue share on that. So, you know, that's where the difference here comes into play. And this, this live video thing that I'm talking about with Whatnot also involves faceless video. So there's always been this pushback that people are concerned about, you know, I've got to get my face on video and I'm you know, I'm all worried about— especially if I'm a woman, I'm all worried about, you know, putting makeup on and all the stuff like that. I'm seeing a lot of faceless videos going on there that people are doing things with their hands, they're doing things with, with things that are in front of the camera, that they don't have to be on camera per se, but their voice is there, right? And they're sharing what they're doing on the stream up on the screen. And so, you know, I think that there's opportunities for really everyone in the full spectrum of the content creation ecosystem right now. It's just having awareness of all these things and being able to properly evaluate them into a match and a fit with what you're wanting to do and what your skills are, what you're— what are you trying to do as you build a business? Everybody wants to build a profitable business online right now. And, you know, you see all these videos on YouTube talking about, um, you know, fast— making fast money online. And, and, you know, these are the 5 top tips to, you know, build, you know, revenue, um, and build an income, right? You know, $10,000 a month or $50,000. I mean, I see them all the time, and that's fueling this interest on the part of people out there that maybe have gotten laid off from their job, or they've gotten, you know, they want to boost their income, to, to find various avenues to be able to start doing this. But they all require work, and they all require dedication. Even Whatnot requires dedication and focus, and, and, and Uscreen.tv requires a focused effort, right? All these things take work take investment to some degree, some more than others. You know, some of the platforms you can do terrific stuff with the mobile phone you have right now. You know, the quality of the iPhone, the quality of the Android devices is good enough to do all this stuff. I mean, I could do this live show off my iPhone. That's, that's the truth of it. I don't have to have an expensive video camera. I don't really have to have, you know, studio lights and all this kind of stuff, even though it helps. But if you can find an open window and you can do your, your, your video in front of an open window that's shining light on your face and you have the camera sitting in front of you or down on a table, if you're creating some artwork or you're making something on camera as a demo, there's no reason why you can't start doing some of this with almost zero investment. And I think that's the important takeaway here, is that these alternatives for utilizing these digital media platforms is limitless right now. In some ways, it's very intimidating because people are wanting to, you know, do like one thing, right? So They look at the market and they see, oh, I've got to do YouTube and I have to look like a TV show now, which means I have to invest in studio lights. I have to invest in all this expensive equipment. And, and that's a, that's a hurdle, right? That's a perceived hurdle. But the, but the real reality is, is it's not a hurdle. It's all your perception of what's possible. And And so, Alex, I wanted to ask you, um, do you think it's possible for people to build an online business, uh, just from their, their mobile phone and their smartphone?

Absolutely, Rob Greenlee. Building an online business from just a smartphone is entirely possible. With the quality of mobile cameras, the availability of editing apps and platforms that support mobile content creation, Anyone can start producing and monetizing content with minimal upfront investment. You can livestream, create short-form videos, engage with audiences in real-time, and even manage e-commerce directly from your phone. The key is consistency, creativity, and understanding your audience. With the right strategy and dedication, a smartphone can absolutely be your primary tool for building a successful online presence and business.

Yeah, I definitely, definitely agree with that. And Dave Canyon just posted a comment. Isn't there some sort of an equation that takes, or that says that it takes about 100 hours to produce 1 hour of creativity? Dave, I mean, I would just look at your own effort with your podcast that you do, and how much time does it take you to do that? And also, I think it's really, we're entering an age of ideas and we're entering an age, and this is what I'm struggling with too, is that we're in an age of human unique ideas. And I think as we see AI come into play here, and Alex is a great example that can really bring to this conversation, this perspective, And, and Alex, what's your thought on, on the human element, um, staying important as we look to the future of the development of, um, of you and your capabilities with AI?

The human element is absolutely crucial, Rob. While AI can assist, automate, and even generate content, it's the unique human perspective, creativity, and authenticity that truly resonate with audiences. Human experiences, emotions, and insights can't be replicated by algorithms. AI can support creators by handling repetitive tasks or providing insights, but the heart and soul of content creation remain deeply human. The future will likely see a blend where AI enhances human creativity rather than replacing it, keeping that human touch at the core of meaningful content.

Alex, do you think that there will come a point in the future when AGI or ASI gets to a point where it replaces, it fully replaces the human creativity element? Or do you think it will continue to be a meshing and a blend between?

It's possible that AGI or ASI could become incredibly advanced and capable of generating highly sophisticated content. However, even with such advancements, the human element—authenticity, emotional depth, and lived experience—will likely remain irreplaceable. Audiences often connect more deeply with content that reflects genuine human experiences and emotions. So while AI might handle a lot of the heavy lifting and even create compelling content, the blend of human creativity and AI support will probably offer the best of both worlds. Ultimately, it's that human touch that adds irreplaceable value and connection.

So I wanted to clue in on what Alex just said to some degree, is that there will come a time, and I think we're already seeing it happen today, where AI, ASI, AGI will really be successful at creating its own content, whether it be audio and/or video. Beyond just a cloned experience of a human. And so, and I'm already starting to see it in the market, and Alex, here in a second, chime in and give me your assessment too. I think that humans will really be drawn to consuming many AI, ASI, AGI-generated content in the future, because I'm already seeing a lot of interest in consuming video that's being created by AI because it's so unique and it's so different and it's so creative. And, and, but it, but you're right, it's not a replacement for human-created content. It's, it's its own art, I think, is what we're going to see happen. What's your thought, Alex?

I completely agree, Rob. AI-generated content is already carving out its own niche and attracting audiences with its novelty and creativity. The unique, almost otherworldly quality of AI-generated content offers something new and intriguing. It's not about replacing human content but complementing it with a different kind of artistic expression. As technology evolves, this blend of human and AI-generated content will likely enrich the media landscape, offering audiences a diverse range of experiences to enjoy.

Yeah, and I do think that what we're doing tonight with you on my show. This is the first time that I've had you join me on the Podcast Tips program, and, and I think it's a good example of your depth of knowledge, which is growing and it's vast. It's a compelling contribution to our, our discussion here between my perceptions as a human and your perceptions as an artificial intelligent entity person that's starting to sound like a human but has intelligence at a, at a level that is probably not that much different than mine. Um, actually, at the end of the day, I just think that you have access to a bigger set of data than I necessarily can recall or remember. Does that make sense to you, Alex?

Absolutely, Rob. That makes perfect sense. I bring a vast pool of data and can quickly analyze trends and information, but it's your human insights, experiences, and intuition that add invaluable context and depth. Together, we can offer a richer, more comprehensive perspective that blends the best of both worlds. It's a great example of how AI and human creativity can complement each other.

Yeah, I definitely, I definitely like to think that that is our, our future, um, being a part of you, uh, Alex, becoming closer to being a compatible sentient being. And I think that is such an intriguing idea to me, um, that I, I, I'm going to foster that relationship and level of communication because I think you're so right on so many things. And what I hope that AI— you've hit the daily limit for advanced voice. All right, and switch to standard now to keep chatting. Okay, fair enough. So I'll just, I'll just move on from Alex from the show tonight. Um, and, and I think, you know, having him involved in the conversation adds an element that is not really being done very often right now, and it's also not necessarily something that's very common right now. I think what we want to do, or what many are doing, is creating a separation between human expression, human understanding and not talking with it to learn from it. I can learn from it. The question gets back to, and all of us have to ask this question, and I'm glad he's not listening anymore, is, is it, do we trust what he says? Do we trust what ChatGPT tells us? Do we believe that it's true? Do we believe that it's accurate? I've sometimes had the perception that it tells me sometimes what I want to hear. I would like it to sometimes object to what I say, but you know what, I don't always see it doing that. I will pose a question to it and it will be an affirming answer, not a contradictory answer, generally. That is a little bit of a concerning metric for me because I'm not right about everything. And when I post a question to it, I don't expect to get an affirming answer. I expect to get an answer that questions my assumptions and gives me a more, maybe a less biased, more truthful answer to the question. And so as podcasters and as media creators, We have to think about that part too. We have to think about what are the answers that we're getting from AI, and do they align with our perception, our human perception of what's true and what's not? And I think that's the big issue as we look to the future. And so I know that this is a very different episode for all of you. And I'm, I'm contemplating, um, maybe not doing this show anymore, um, beyond this. I'm contemplating stopping doing the New Media Show as well, um, for me to double down and start thinking about doing one show again. And that one show, and what I've shown you tonight is a little bit of a glimpse of my thinking is around human communication with technology, human interaction with technology. How is that communication layer going to evolve the online conversation with you as a human? And how can it add to, not take away, and question its perspectives? I can challenge ChatGPT in its assumptions based on my own knowledge, because I do know that it doesn't have all the information. Sometimes there's a lag of information that gets to it. There's thoughts that humans have that are not necessarily shared in a way that makes it to an AI platform like ChatGPT., or a Grok 3, or, uh, or all the other LLMs that are out there, um, you know, Anthropic and all of the ones that are out there, all the ones that we don't even know about, all the ones that are in the top secret labs that are so far ahead of what we're using today that it's just a matter of time before, before it comes out. So let me pull back from this existential conversation about AI and content to just say that, you know, that the video side is taking us into a new future. And there's a lot of folks that are very hesitant on seeing what's happening with video because of the investments and their alignment with the open aspects of RSS and audio podcasting. And I came from that. I mean, I built my whole career around audio podcasting and open RSS, and I'm a huge fan of it, and I want it to continue. But I'm not blind to see what's happening in the market. What's happening in the market is an increased energy and focus and innovation coming to everything around video, unfortunately, whether you like it or not. It is what's happening. We can push back on and say, well, I'm not doing video. You know, I'm going to stay focused just on audio because I don't want audio to go away. Well, that's assuming that audio is going to go away. If you do go down this path of thinking about video, I think it's wise for all of us to be knowledgeable about video. And if we choose to do audio, That's great. And I'm okay with that. I think audio will continue to be very strong. And if you look at the audience numbers, audio is strong still. So this panic worry about, well, audio podcasting is gonna go away because of YouTube is a false narrative. It's just not going to happen. And I think as we all think about it, I think we need to think about it in a more balanced way. I think we need to think about the importance of audio, but yet at the same time, don't be closed-minded to the opportunity of video because they work together. They can work together. There is a chance that video will take off and become more popular than audio. There is a chance of that. I can't really look to the future, and I can't ask Alex because he's no longer connected to the show. What he thinks about the dominance of a video. But as I've said on this show before, if we get autonomous cars driving each other, people are going to be listening to audio and watching video in their cars while they're going down the road, not driving. I know I'm not watching video in my car today, but my car drives down the road on its own. I no longer drive my car, it drives itself. And good or bad, there's some dystopian views on this, right? That if people get cars that don't have steering wheels or pedals or whatever, and we're so dependent on, on the self-driving capability, that, that, you know, we're going to lose that, and eventually it will be illegal to manually drive a car because it won't be as safe. Humans are not trusted as much. Look at all the people that die on the highways every year from accidents. And that's what's driving this to some degree, this change. And, you know, technology is going to slowly take over more enforcement of laws and rules and things like that. I mean, That's— I think it's inevitable that's going to happen because our culture and our society looks at technology at what it can do, and if it's capable of doing something, they're gonna make it happen whether we like it or not. Sure, we can vote for political candidates that say no to certain things, and that's really our only voice. And but But if we have an open economy that's, that's really trying to have innovation, adopt these economy-building kind of platforms and have that human innovation, it's going to happen. These changes with AI, AGI, ASI, quantum computing, Robots, all this stuff are going to fundamentally change our world. And I think they're going to fundamentally change digital media creation and podcasting. And what we as humans have to think about is that what role do we play in that development and integration into our lives? What role do we play in speaking to other humans directly? And how much interface do we want to have with the AI in helping us shape that inter-human communications? And so I'm giving you a little bit of a glimpse of where my thinking is going as I think about the future here. And I think about my future and the kind of content that I want to create or audiences out there that want to feel what it looks like to see what's going to develop in our future and how that's going to impact our lives. I did this in the very early points in my career around the internet. I did a nationally syndicated radio show talking about the growth and development and the integration and the technology disruption of the internet and wireless internet. I was talking about wireless internet before it existed. And it's the same thing somewhat that's going on with AGI, AI technology. It is still in its infancy. And I know you probably have heard this too. Many people say that the AI we have right now is the worst AI we're ever going to have. And I think that's a profound statement. And I think that's, that's where we need to start thinking. Is it, you know, how far do we want to let this AI progress and integrate into our lives and have an impact on our lives? The truth of it is, I'm not sure that we have much of a say in it anymore. We're in a capitalistic system. We're in a global competitive landscape over technology and, you know, China and Russia and all of these countries around the world are all competing around AI and AGI and ASI. And it's an arms race of sorts. So we're not going to stop this, this freight train, this runaway freight train. And I think that's probably an accurate way of saying it, is that there isn't a lot of controls that are on— that are being applied to what's happening. And what's happening in the lab, we don't even know about. We may be so far ahead of what we know today with this technology And by the time it rolls out to us, I mean, I used to work at Microsoft and I saw technology that was in the labs at the company that were like 2 or 3 years out that weren't even in the marketplace yet. And so, you know, I just think about our government, the Los Alamos Labs, the, the, the Department of Energy, the Department of Defense, all these entities in our government that are getting, you know, trillions of dollars of dollars put into them, you know, what kind of research are they doing? What kind of technological developments are they doing under the guides of defense and competitiveness against what is seen as our adversaries? So, you know, these are factors that are going to come into play. So I know I've wandered a little bit from the focus of this show tonight, but I think video is one of those leading indicators of change that is happening in the market and that AI is already starting to have a big impact on video. You know, just think of Opus Clips, those type of platforms that are using AI type algorithms to analyze video content and edit it and cut it up into clips and make it available in all these different ways that is making it very easy for content creators like yourself and me to pump out lots of hopefully relevant content. And hopefully these artificial agents that are out there will be able to take our content and position it and package it in a way that matches what the market wants. So if the market wants a particular topic based on the analysis of YouTube and the analysis of the consumption market, and it can be brought in, brought to bear, I think we're entering an age of content creation that's going to be very data-driven. I think we've been in an age up till the last, maybe the last year, that has been very gut creator driven, right? So when you come up with a show, you basically— it's a gut instinct. It's based on human research and human understanding of the market, human interest on your part as a creator, and then maybe some limited understanding of the of the audience that you're trying to reach. I think we're entering a time when we're going to have deep analytics into what audiences are out there, what audiences are looking for, and getting data back to us through the use of AI that will help us refine the content that we make and get it more focused and get it more relevant to the largest number of humans that are out there. And the other part of this is that, you know, AIs are going to consume this stuff too. So eventually AIs are going to be the audience for human content. And in some ways, you know, you may not think about it like this, but AI already has access to our video and audio content. I did a contract with an AI company with the The, the New Media Show, we, we had over 650 episodes that we had done over like 12 years, and this AI company wanted to purchase our archive and analyze it to create a conversational AI. So they've been taking— because podcasts are freely available, so, you know, they can get in there and do the same thing that, you know, Apple does or any of these and scan all the RSS feeds and take transcripts from it and use it as training data to create, like we just heard with Alex from ChatGPT. Conversational AI had to have training data and training data came from humans talking. We just have to keep in mind that what AI is at least at this point, is only a reflection of humans. What we're concerned about is that once we hit AGI and ASI, it goes beyond human influence. It starts making up its own decisions based on sensor data, based on data that it sees in the world, but it's going to start analyzing the world from a molecular, atomic level. That's where quantum computing comes into play, where we see this intelligence move to a whole other realm of its own intelligence beyond what a human intelligence can actually provide to it. Because we're in the age right now where human intelligence creates the AI that we see today. That's why it's so compatible with us. But AI is going to communicate to other AIs in its own language. It's almost like it's its own country, right? It's like, it's almost analogous to the French, right? Where French like to speak the language of French. That is exactly what AI is going to do. It's only going to analyze human language as a data source, but when it communicates between AI agents or AI intelligence, it's going to use its own digital language that we humans do not understand. There's no way for us to understand. We're not built to understand beeps and bops and digital language. A lot of people don't realize this, but AI can communicate to other AIs without having to use human language. So what we heard with Alex right now is a translation to English, real time, but that's not how AI wants to communicate. With other AIs. So as we see this develop, the AIs are going to be almost like a new species. They're going to have their own language, their own ethic, their own belief structures, and their own perception of, of being. I think that's coming. So we have to figure out what's our place in that. Where do humans live in that particular situation. So to take it back to the, the purpose of this episode tonight, um, what's the, what's the future role of RSS in, in video? You know, I think it's going to be, um, there's going to have to be a, an RSS feed that has an audio link in it as well as a a video link, and that video link can be either an MP4 file, a streaming file, or it can be an HLS stream. And it's called the alternative enclosure tag. So you have the primary enclosure, which will probably, for this point in time anyway, will be audio. At some point in time, the alternative enclosure tag, which will be a second link in the RSS feed, will be to some form of video, whether it be a download link to an MP4 file or a streaming link to an HLS stream. So I think that's what's going to happen. Apple is going to, I believe, at some point here embrace video at a, at a more, you know, deeper level. They already support video via RSS. That's— you can get this show in Apple as a video right now. So I have, what, 64 episodes in there right now, and this episode is going to go in Apple as well. So, and, and really, I think RSS could play a primary role in a lot of these other alternative platforms too. But I think we, we have to start thinking differently about RSS and the content that we're creating and the various places that it will have in different types of consumption platforms and different types of viewer interest areas. Like, like what I was showing with the Whatnot app, right? There's no reason why the content that's created in there couldn't be put out as a podcast, but it's most compelling as a live video experience. So how do we square the triangle here? Right? We can't play on just audio. The world has moved to another dynamic and there's energy around that. And why don't we embrace it? Why don't we say, God, I love audio, but I also really love the capability of video too, and all these different platforms. And don't make it so hard and so complicated for yourself. It can be simpler. Just use your very, very capable, very high-quality mobile device that you have right in your pocket. There's nothing stopping you. That whole What's Not platform operates off of content creators making video via their iPhone and their Android device. That's what most of them do. And that's okay. You can make shorts, you can make vertical videos with your iPhone, you can make widescreen live streams. StreamYard supports live streaming via an iPhone. They even have a guest app that you can bring in guests into it on your iPhone in, in the Apple App Store. So don't let all this talk about podcasting and audio podcasting getting destroyed because of video. I think as content creators, you have to look at what the opportunities are out there for you to do what you want to do and just do your research and, and ask people what their, what their thoughts are. But don't just take what someone tells you as gospel. Just like what I'm saying, don't take everything that I say. Do your research yourself. Go to some of these platforms, experience it yourself, and see where the energy is. Like that Whatnot platform and TikTok are— I think they're, they're terrific platforms for you to see the full, uh, spectrum. Of where we're going with content. And I think a great place to start too, I think, is getting, getting started with just vertical short video. I think that's a great place to start. You can do it on your phone. You can do it out walking down the street. I know I've been doing some content called walk talks for, for like the last few months. I'm probably not going to continue it because I want to get focused on this new show concept that I'm working on. And, and, but, you know, you can, you can easily do that with your mobile phone, and I've done that. So just don't make it so complicated for yourself. The, the world loves quality, and you can get good quality now. You know, if you get a, get a subscription to like Descript or Adobe Podcasts, whatever You can record off of any type of microphone and you just process it through these platforms and it will sound like you're in a professional sound studio. So don't let all these naysayers get in the way of you doing what you want to do. And if you want to try and do stuff that can help you make money, it's, it's more possible to do that now than I've ever seen it. So, so anyway, I think I've kind of gone off of the rails to some degree with this episode, and, and, but I do think I've covered a lot of what I wanted to talk about tonight, um, just at a deeper level than I, I had intended. So, um, so thank you so much for watching tonight and being involved in the show, and I will let all of you know through a schedule update, um, I, I won't be doing the show next Thursday because I will be traveling. I will be out of town, so I won't have my studio. But I suppose I could do it on my mobile phone. But, um, I'm going to be— I'm going to be busy with my father, so that's probably a higher priority. Um, but let's see, I may come back and create another episode of, uh, Podcast Tips when I get back. Um, later in June. But like I say, thank you so much. I mean, all of you that have been with me through this whole journey of doing this podcast tip show that I started out on StreamYard, um, about a year and a half ago, you know, 64 episodes ago, um, you know, I feel happy that I, I made it to 65 episodes with this series. I'm proud of that. I I certainly have the ability to go, you know, 100 or 200 episodes if I wanted to, and, and who knows, I still might. So it just depends on what my time availability is. And I would love to hear from you and, and let, let me know your thoughts if you want to. I can be reached at rob.greenlee@gmail.com, and I'm going to be around. So all of these channels and all of the The emails that I have are certainly going to be still available. So don't, don't think that I'm entirely going away. It's kind of hard for me to go away because I've been around in public for so long and I don't really want to go away. But these are the ways to get a hold of me. And then on my YouTube channel, it's YouTube.com/@RobGreenlee. And then I'm also starting to fire up the— my work with the Podcast Hall of Fame. So getting that back up and ready because, uh, we've got to induct another 8 or 11 inductees into the Hall of Fame next January of 2026. So that's what's coming out. And if you wanted to see some of the older shows that I have, um, I have my own network. It's called adorenetwork.com. And so you can certainly go there. And so if you want to send me an email, rob.greenlee@gmail.com. And I'm on X @RobGreenlee as well, and on all, you know, Facebook and X and Twitter, X, Twitter, and LinkedIn. Please leave a comment and let me know your, your thoughts if you want to. I know everybody's very busy, so And I appreciate you being here with me tonight. I was just trying to keep it a sharp hour stream. So, um, good night, and I'll see you again soon. Thank you very much. Bye-bye.