Young vs Old: Who's Actually Listening to Podcasts #podcasting #insight #shorts

Name: Young vs Old: Who's Actually Listening to Podcasts #podcasting #insight #shorts
Uploaded: 2025-04-04T19:34:02+00:00
Duration: 38 s
Channel: Rob Greenlee
Description: In this short YouTube insight, Rob Greenlee highlights findings from Edison Research indicating that the 55+ age group experienced the fastest growth in…

4 Apr 2025 · 1 min

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In this short YouTube insight, Rob Greenlee highlights findings from Edison Research indicating that the 55+ age group experienced the fastest growth in podcast consumption, encompassing both audio listening and video watching. In contrast, younger demographics—specifically the 18‑24 and 34‑49 age brackets—showed largely flat consumption trends, with only modest increases in video viewing.

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But I thought it was really interesting in the research that the fastest growing segment of podcasting, as far as on the audience side, I don't know if you, all you folks saw this, but the 55+ age group saw the most growth in consumption. And that's watching video as well as listening. All the other age demos, the younger age demo, like the 18 to 24 and the 34 to, I think, 49 were pretty much flat. The only growth that any of those groups saw based on the Edison research was they watched some video.