Your Analytics Are About to Matter More Than Ever #Data #Podcasting #ContentCreator

Name: Your Analytics Are About to Matter More Than Ever #Data #Podcasting #ContentCreator
Uploaded: 2025-04-28T01:02:27+00:00
Duration: 1 min 23 s
Channel: Rob Greenlee
Description: Rob Greenlee, a 20-year podcaster who worked with podcast platforms and Microsoft, argues that AI-powered analytics are becoming unavoidable for…

28 Apr 2025 · 1 min

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1:23

Rob Greenlee, a 20-year podcaster who worked with podcast platforms and Microsoft, argues that AI-powered analytics are becoming unavoidable for creators. The core question: is the audience right or are we right? Future content will be judged on its ability to attract and retain attention, making data literacy essential.

Chapters

really the inevitability of AI and data capture and real-time data analysis of the performance of various elements of a show. TV show, video show, podcast, audio or video is going to be in front of us and available whether we like it or not. The choice that we have is do we want to embrace it or do we want to to just do it from our gut, which is like we've always done. I know I've always, as a 20-year podcaster myself and working for lots of podcast hosting platforms and Microsoft and all these, everything was really funneled through this human judgment filter, right? We didn't really get a lot of data. We didn't get a lot of feedback. We didn't get a lot of input around various things that maybe we got wrong. And maybe we did it wrong. Maybe we didn't do it wrong. And the question that we have to ask ourselves is, is the audience right or are we right? So I think that's a big kind of mental adjustment that podcasters are going to be faced with. You can either embrace it or not, but I think it's coming and your content is going to be judged on these same characteristics. In its ability to, to find audience and to have that return on attention.