YouTube take over of video podcasting?

Name: YouTube take over of video podcasting?
Uploaded: 2025-04-04T20:16:17+00:00
Duration: 32 s
Channel: Rob Greenlee
Description: In this brief commentary, Rob Greenlee warns that YouTube is increasingly dominating video distribution and questions whether the industry will allow…

4 Apr 2025 · 1 min

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In this brief commentary, Rob Greenlee warns that YouTube is increasingly dominating video distribution and questions whether the industry will allow YouTube to control the future of video podcasting. He argues for preserving RSS as an alternative delivery mechanism to keep competition alive, and flags Spotify’s recent moves that could further undermine RSS’s role. Greenlee calls for a proactive industry response to maintain diverse distribution channels.

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So what we have to do now is see, well, this is what we're seeing in the research. And as an industry, we have to decide, are we going to let YouTube kind of capture video and control it as we look to the future? Because if we don't respond and we don't try and retain the opportunity to deliver content via RSS in competition with And I'm going to talk about Spotify next. Spotify shifting over to this too, and Spotify would love to disrupt RSS.