In this monologue, Rob Perkins argues that film work rarely vanishes; it simply moves as client budgets, formats, and sources evolve. He stresses the need for practitioners to notice these market shifts, emphasizing that adaptation involves more than mastering new technology—it requires understanding where clients are allocating money and what new types of content are emerging. Perkins references past industry disruptions, such as the transition to digital cameras and digital editing, to illustrate that change is a constant. He highlights current trends—including AI, virtual production, smaller crews, and novel content formats—while acknowledging the uncertainty of which tools will dominate in five years. He advises against dismissing unfamiliar tools, asserting that a professional’s experience remains valuable if kept relevant and useful.
