Everyone has a unique ability worth building a business around. Four questions help you find it: What never bores you? What feels natural, not like work? What do people ask you for? Would you do it for 20 years? Your superpower should feel like pleasure, not burden.
What can you be the best in the world at? Now, here is an article of faith. An article of faith is that you have superpowers. Every human being has some crazy ability, some, you know, savant ability in some area. Some people are crazy good designers. Some people are crazy good psychologists. You know, they understand people. Some people are crazy good at algorithms. So what is it that you are the absolute best in the world at? What unique capability do you have that, you know, to to bring to the company. So even if you think of, oh yeah, I'm going to invent iPod or something. Well, you know, if you don't know how to read and write and you don't know how to code and you don't know anyone, it doesn't matter. So the question is, what kind of game are you bringing to the game? So there is a way, and you know, many people may not be, you know, what is it that I'm the best in the world at? That may not be obvious. So here are some questions that you can ask yourself to discover that. What do you love to do that never bores you? You know, we've got a— Mathis has been organizing a couple hackathons. There's two kinds of software developers: the 9-to-5ers and the people who go, "Oh, hackathon is that Saturday? I'm going to spend all weekend coding instead of going to the beach." They love to code. So what do you love to do that never bores you? Those are the people that you can build startups around. People who think 9-to-5, they'll go Just eliminate your confidence. What do you do that does not seem like work? Again, you enjoy it, it's not work, you know, you're like, you know, they're paying me to do this? I would do it for free! I would pay them to do it! You know, so if there's something like that in your life, gardening, it doesn't really matter what it is. What is it that you do that doesn't seem like work? I'm not the best friend. You know, people are not coming to me for love advice. They don't think that that's, you know, like, hey, I'm gonna— Marcus is the best. But there are some other things that they're like, I get those, you know, unspoken emails. Marcus, hey, can you help me? Can I talk with you? Okay, great. So people who— when people come to you, what are they coming to you to talk about? Because the people around you know what you're really good at, and they're coming to you. They're already coming to you. Think about it. Why do people come to you? And finally, does doing X, whatever X is, for 20 years create your vision? Now, if you're doing something that never works, it doesn't seem like work, that you're the best in the world at, then this shouldn't scare you. This should be a pleasure. 20 years doing all that, great. Give to all. Then I can guarantee you it's not your supercar.
