Founders should spend at least half their day talking directly to customers instead of relying on ads. Direct conversation reveals what advertising can't: what customers actually need and think.
The other thing is that ads, you can't get any of the qualitative insights that you can from interactions with your target prospects. And so I always encourage founders, the first thing you have to solve for, you have to be able to be in front of your customers at all. I would say at all times is the goal, but at the very least, like half of the day. And so like the analogy I have in my business is, is LinkedIn.
