Spotivity's CEO tells impact founders to expect a longer road to profitability than traditional startups. The real constraint isn't the market or the problem, it's whether you can stick with it. Quick wins won't happen, but that doesn't mean the venture will fail.
My biggest advice to those that are impact founders is that it should be clear, but I think they all need to be okay with being involved in something for the long run. I don't think that impact involvement really lends itself well to immediate gratification and immediate product market fit and, you know, immediate scale, though there are obviously exceptions to every rule, I think. If you're playing in the impact game and your north star is correct, really the only thing that's going to limit your success is your ability to see it through, but to see it through probably will be a little bit longer than it would be for other types of enterprises that are more judged by the immediate revenue lines that they're able to gain and the immediate profits they're able to generate. I think, though, you want to be judged by being a profitable company. I think that the method by which you get there and the amount of time it might take are just different. And not different bad, but just different.
