Ali Abbas' Proven SEO Frameworks for Going from Zero to Profitability

Okay, so I'll tell you what Google's looking for. So Google's looking for first-person information. So they want people who have gone through the experience to write about it. So today's agenda is going to be, we're going to be quickly talking about what SEO is, just so we're on the same page. I'm going to be taking you through a little bit of a demo that I've already completed. Just for time's sake purposes, I don't want to do it from the beginning to the end. So I'll walk you through that demo really quickly. We'll be doing a little bit of an SEO audit so that you can level set your expectations and where you are in terms of SEO world. And we're going to be covering all of these different items right here, tracking, indexability, on-page content creation, etc., etc. We're going to be talking a little bit about budgeting because I know that's really big for startups. You have a certain amount of cash, you want to make sure that you're putting in the right buckets. So I'll let you know what a realistic SEO budget will look like. And a couple of different options, and then I'll just end it off with a couple of quick tips. So this is what I'm gonna be talking about. So this portion is gonna take about 20 to 30 minutes, then we'll jump into a quick Q&A, and then it's going to go into a networking sort of situation. So that's basically the overall agenda of today's conversation. So before I start that, I'm just gonna take a little sip. Of my coffee. So what is SEO? So how I define SEO is that it's basically just a process to get your— the keywords that you want to rank for higher on search, uh, search engines. Uh, what are search engines? Search engines are basically platforms which use algorithms, uh, to rank pages higher or lower based on their quality and what they perceive that the visitor's going to want. Algorithms are made up of over 200 ranking signals, but really the key factors that I've at least found is that, you know, there's really an 80/20 rule here where 20% of the ranking factors make up for 80% of how well you actually rank. And some of those key factors include how well your content's written, how good your backlinks are, and user signals. So basically when people come on your website, how long do they stay on your website? How much do they engage on your website, et cetera, et cetera. You can check out some other stats over here. So SEO is still where most of the buyer journey starts for at least B2B. If you're not ranking on the first page, you're not likely to get any clicks. And 49% of marketers report that, and this is from like tech startups, like 49% of people from these startups or from these marketing teams do indicate that SEO is their best channel. And having worked with so many different startups and enterprises, I can sort of vouch for that. A lot of traffic comes organically. The best converting traffic is usually organic. And usually when my team is brought in is that when paid ads have kind of reached their pinnacle, it's too expensive to advertise anymore. And then we start working on SEO to bring down people's CAC. So those are usually the situations that I'm sort of brought into. So I can vouch for a lot of these stats. I wanted to do a quick demo as to how SEO works, so I'll just jump into that right now. I'm giving you— this is what SEO people do, by the way. If you hire an SEO person, this image breaks down almost 90% of what is being done on SEO. Let's just walk through this really quickly. You have your website right here, right? You have your website. Let's just say it's some marketing marketing tool. So what you're going to end up doing is that when you have your website, you're going to have your key pages, right? So there's key page number 1, key page number 2, key page number 3, key page number 4. And these are more like landing pages where you're talking about specific services or specific features that you really offer. And this only happens once you've done keyword research, which we'll do later. But you're going to get to determine what are the hot keywords, the hot conversion terms that are currently on your website. You could also go to your competitors. One of them must have invested into SEO, so you can copy their framework as well to indicate to you what are the important pages that need to be built. But hypothetically, let's just say one of the features that you have in your tool is email automation software. So this is a term I'm pretty well versed with. Me and my team, we've ranked for this keyword in the top spots over the last 3, 4 years. What we basically went ahead and did was when you're doing SEO, it's very important that you follow this sort of structure. So you have your key pages, that's fine. But what you should start to do is start focusing on one keyword at a time. So you had email automation, right? So what your next step to do or your next step or how we do SEO is that once we have this page built or this landing page built, we're going to go ahead and we're going to start to create blogs. That are relevant to this keyword. So what is email automation software? Top 10 email automation softwares out there. Best email automation template. Best email automation metrics to track. So you're basically going to write all the blogs that are related to that specific target. And what you're going to do is you're going to start to internally link it back to your key page. So this is going to send a lot of authority signals to Google telling them that, hey, this company is an expert on email automation and they have a page for it. And all of the authority pages, all the blogs are linking back to this one page. And what's going to happen is that this keyword will start to rank higher and higher and higher. This is a slow burn process, but just by doing this for literally 50% of the keywords that I've ever come across, this would be enough to get you ranked on the first page. Now, if you want to make it faster, what you start doing is you start adding key, you start adding backlinks to it. So there's many different types of ways to get backlinks. Once again, I'll discuss this a little bit later. but what you're going to start to do is you're going to start to take these backlinks and buy these backlinks or get these backlinks somehow, and you're going to start to point them back to your, to your main page. And if you don't know what a backlink is, it's basically when another website puts your URL on your website. So say someone writes a guest post or someone writes an article about your company and they put your URL on their website in the blog back to your website, that's a backlink. And that's basically like a trust signal. That's basically like another website saying, yes, this other website or your website exists, and I trust it enough to put their URL and send my traffic to that website. So it's like a, it's like a vote of confidence. So once again, many different ways to do this. I'll talk about it later, but you're going to start to get backlinks. You're going to start to point them back to your, to your main page. The other thing you can do is you can, because what will happen is that the tricky thing about backlinks is that you can't build 1,000. You to your key page, otherwise it looked like you're manipulating Google and they might penalize you. So how we get around that is that we have all of these blogs, they're linking back to the key page. So we start sending backlinks to these pages now. So basically the authority is funneled from this website to your blog, to your key page. So this is basically how we rank websites. This is about 90% of what we do. And if you're able to execute this, keyword by keyword, page by page, over the course of a year, you're going to see some pretty amazing results. If you're writing a blog about one specific topic every single week or every single month, and you're sending at least 2 to 3 backlinks back to the blog or back to the service page, you're going to rank pretty fast for even very competitive keywords. So that's it. That's what we do. That's the entire business model that we currently operate off of. If you want to learn a little bit more, you can type in siloing SEO, so silo SEO, and there's a bunch of content on it which will teach you even more. That's a little bit of a demo as to how that operates. Now let's talk a little bit more about just auditing. Now that you know how SEO works, you're probably going to want to get a baseline as to where you are. I'll send this link across or I'll send this to the FI team and they can maybe send this across. But I've already created a dummy template audit that you can do. And essentially what you're going to start to do is, unfortunately, you will have to get a subscription to Ahrefs or SEMrush, but you can get like a free trial. All of them offer it. And then you can just do this entire thing in like an hour or two and then just cancel your subscription. So yeah, these are some of the important points you're going to want to cover. And I'm going to be taking you through each one of these really quickly. And then you have some just resources that you can tap. This is what we're going to be working through as we're going through an audit. We're going to pretend that we're forbes.com and we're going to be just using that as our dummy website. Let's get into it. The first thing you're going to want to do when you're doing SEO, now that you know how it works, is you're going to want to set up tracking. You need to set up Google Analytics, you need to set up Search Console because you need to know what your organic search data is as well as how many leads are converting off of organic search. This is going to tell you if your SEO is working. And then there's some early indicators that your SEO is actually going to drive these conversions through Search Console. And that's by looking at your clicks, your impressions, your rankings, and it will also give you data about your indexing. So if you haven't already, you should try and set up your Google Analytics and your Google Search Console. Very easy to do. You can get a developer involved and they can do it for you. So that's number 1, because there's no point of doing SEO and you not knowing if you're doing well or not. So that's number 1. Let's move on to number 2. So now you're going to be checking for indexability and crawlability. So this is what I see a lot of websites suffer with. They're doing all the right things, but they don't know why they don't rank or why their pages don't get crawled, or et cetera, et cetera. So the first thing you want to see if you're actually in Google's index. So just because you launch a page doesn't mean you get into Google's index. Google, if Google doesn't want to index you, they don't put you in their sort of index of pages. And then when someone searches Google, they won't populate your website even though it's live and whatever. So the first thing you want to do is let's just check this out. Where is this? Yeah. So this is what you're going to want to do. So site:your website, and this is basically going to tell you how many pages are currently getting indexed within Google. So it's about 24 million pages for Forbes that's currently getting indexed. It's obviously going to be less for you depending on the size of your website, but you just want to quickly go through and make sure that all the pages that you want actually being indexed are being indexed. And if they're not being indexed, you need to, you can Google it, how to get pages indexed on YouTube or something, and it will basically walk you through how to get your pages indexed. So that's number 1. You need to know how many pages are actually live on your website. So let's go back over here. Okay. For some weird reason, it's view only for me. Sorry about that. So yeah, so you start putting it in and then whatever your competitors are, just repeat the exact same step and then, and then you'll have a baseline as to what's going on. That's really step number 1. The next thing you want to do is you want to go to your website and you want to get something that you can toggle JS on and off. I don't know what plugin this is, but if you search it, JavaScript disable extension, you'll find it. You just want to turn your JavaScript off. And you want to see how your page behaves. You can see already a lot of content has just gone missing. Forbes knows what they're doing and they have so much authority built up, but you want to maybe do this on your website on the key pages just to make sure that you have the content that's actually JS-free. They're probably doing something behind the scenes. If you have that much JS content, you can get something called Prerender.io and it will basically populated for search engines only. But in your instance, if you don't want to do that, just make sure that at least you're going on your website and making sure that when you turn JavaScript off, your content still appears. Otherwise, Google might not be able to pick up on it. And a lot of, a lot of the people who do this are going to be very shocked. So just, just brace yourself because a lot of your websites are JavaScript heavy and they might not actually be be getting crawled. So let's go back. Yeah, so once you've checked that out, everything checks out, if any of this stuff is happening, you should probably talk to a developer and they'll help you out, or you can talk to an SEO person, they'll sort of further help you out. Now what you want to do is just some keyword research. So once again, once you get Ahrefs or SEMrush, you can start doing a lot of this stuff. So you can For example, this is Forbes. So this is where you're getting the DR number. So there's this 94, so we can take that and we can put this here. So domain rating is basically a number made up by Ahrefs, which is telling you how authoritative your website is in comparison to all the other websites that sort of exist. So this is a very, very authoritative website. So it's on a scale from 0 to 100. Most of you guys, if you have a new website, is probably in the single digits, but you want to just track as to how authoritative you are because it hypothetically influences what keywords you can rank for. And that's what we're going to check out next. So when you're here, what you can do is you can check out your keywords. If you have a lot of keywords, you might want to remove your brand. So you can just come over here, more filters, keywords, does not contain whatever your brand name is so that you're getting rid of all your brand because you don't, it doesn't really matter if you're with your brand. I think you're going to rank for it anyways. So that's why we remove it. So you can check out all the keywords you're currently ranking for and what pages, what positions, and what you're going to want to do is while you have this free membership, export all of your keywords, right? So take all your keywords and then do the exact same thing. With your competitors. Just take all the keywords out and put them into a folder. So you put them into the folder and then what you do is you copy paste all the keywords into one folder, into one spreadsheet. And we just call it master because it's like, it has all the different keywords. And now what you can do is you can start putting filters on, right? So you go over here, you go into data, and you can add in filters. So you just have to press add filter. And now what you can do is you can find out amongst all your competitors, including yourself, what are the highest trafficked keywords? Which keywords are, or what are the highest traffic keywords? Which keywords have the most amount of search volume? So when you do do this exercise, you have to take it with a grain of salt. Like obviously you don't want to rank for any of these, A good way around it is you can filter your positions. So, you know, it has to be ranking in the first 2 pages. That always helps. You can toggle around keyword difficulty. So now let's just check out everything. So this is like how hard a keyword is to rank for. So on a scale from 0 to 100. So all of these are very hard to rank for. So if we want to find the keywords that are not hard to rank for, all we do is it has to be less than 50. Than let's just say 20, right? So just match this up with your domain rating and then you'll know what kind of keywords you should try to go after. So now we have a couple of different terms that we can go after. But when you do this research, you're obviously going to have a lot more success at it. So I already did it for a little bit. So let me just put a filter on here. And yeah, so I basically go ahead and I just put 1s next to the ones I want to rank for. And then you can see over here, there's some keywords. That are good, that have traffic. They're obviously very competitive, but this is just like an example, like you should try to do this yourself. We come over here, I kind of just laid out the process. Once that is done and you have your list of keywords, you want to start doing on-page optimization. For each one of these pages, which are super important to your website, for your service pages, for your homepage, for your blogs, for your most important blogs, what you want to do is you want to go back and start injecting some of the keywords that are important for that page onto the page. Now there's a couple of different places you can do it. So yeah, so homepage, service, product pages, key blogs, you should try to get your keywords into your title tags, meta descriptions, heading tags, body copy, internal links. So for example, you can get this tool as well. It's called Marketing Syrup SEO Pro extension. You can get this tool and we'll tell you basically, so the title tag, so this is severely under-optimized. Obviously Forbes knows what they're doing, so they're probably doing some stuff, but for your instance, it should be optimized. So you should have the proper amount of characters in there. Same thing with your meta description. You want to check out your heading tags, right? So your heading tags should have your secondary keywords at least, or primary keywords in all of your heading tags. So these are really important places where you might want to do some on-page optimization and get that done. Just continuing with on-page optimization. So here's some other tips. So, you know, like basically how you want to do on-page optimization if you're not an expert SEO person is just take your keyword, whatever you want to rank for, put into Google because Google will tell you what's ranking. Like, and then all you have to do is basically find 3 or 4 competitors that look like you, that are, you know, creating the content that you want to create. And then basically just add in those best sections. Look at their title tag, look at their meta description, look at their heading tags, look at other elements that they might have on that page and try to do a better job of that. That's, once again, 80/20, that's what we do. We look at what's already working, we take the best out of whatever's working, and then we try to make it even better. This goes for both pages as well as blogs that you might want to do. So just, yeah, look at your competitors, let them do all the hard work and then you just can sweep in and try to take their best sections and obviously add your own unique insights and make it better. But that's how you would go about it. So now we're going to get into, and sorry, I'm moving a little bit fast. I only have a particular amount of time that I can present within, so I just want to cover everything. So I apologize if I'm going fast, but yeah, let me just get into content really quick. Basically, so once again, once you're done your keyword research, you're going to have a lot of really good topics. You're going to have a lot of really good pages that you might want to write information about. So now what you're going to start to do is you're going to start to create the content, right? So you're going to be creating landing pages. So these pages right here. So you might be creating some of these pages right here with email automation. Maybe there's some, you know, like warm email warming service that you might have. So all of these are going to have their own individual pages. So if you don't have them, make sure you create them. And then you're also going to be writing blogs that you've sort of found through your research as well. You have a couple of different options. You can write it yourself. You can hire a freelance or an agency, or you can hire like a service like draft.co. So I'm going to be talking about a lot of the options you're going to have in a little bit later. But yeah, so there's some options for you to get that content written. And basically this is the process. Once again, I didn't want to leave anyone hanging. So first you pick your keyword to target, you do your research, whether you have a tool, you can use that. If you don't, just use Google. You can create a little bit of a brief for your writer or for yourself. You write the content or you get the content written, it gets reviewed, and then it gets published. So that's basically the easiest process that I can really define for content creation. It also helps if you have a Kanban board, like a Notion board or ClickUp or something where you can organize all this and move it through swim lanes so everyone is aware of where the process is. That also really does help. Here's some other, just a lot of information about keyword content optimization. Content's obviously the most important part of SEO, at least from my perspective. So there's just some information for everyone to look at on their own time as to, as to some other content creation ideas. Now we're into backlink building. So backlink building, once again, is when another website puts your URL on their website. It's like a vote of confidence to Google that, that yes, your website is valuable enough for someone else to link to it. And this is really why Google is Google. Like, the, like, backlinks is what differentiated them from every one of the other competitors, and that's why they currently have anywhere from 80 to 90% of the market share. It's because they're the first ones to think of backlinks, uh, as like a, a, as a vote of confidence. Uh, so what you're going to want to do is you're going to want to prioritize your home page, your service and product pages, your most important ones, as well as your key blogs. You should try to send at least, so with my clients, we're normally building around 10 to 30 backlinks for them per month. You are closer to 10 normally, but it all boils down to cost. Like each one of these backlinks is going to cost you at least like $100, $200 at a minimum. Actually not at a minimum, but like on average it's going to cost you that much. So it really depends on your budget. But if you build backlinks, it takes you less time to reach your goal. So you just have to weigh that. Are you willing to wait for 6 more months or are you willing to invest $6,000 into backlink building? So like, those are the conversations we kind of have with our clients. So how many backlinks to build? Yeah, so it really depends on how many you already have, how many your competitors have. That's going to be another big thing. And usually we're building like 5 to 30. And by the way, if you have this Ahrefs, you can find your backlinks links right here. So this is the number of backlinks you have, and this is the number of referring domains you have. These are both important. So referring domain is when a single domain links to you, and a backlink is— it doesn't matter, like one domain can link to you 50 times. All of those 50 are backlinks, but there's only one referring domain. So, so you want to capture both of these. and you can go ahead and you can put that into your reference. Same thing with your competitors. And then also with just keywords and traffic is right here. Keywords, and then this is the traffic, or this is the traffic. These are the numbers you're noting down in your keyword and traffic. But yeah, so there's a little bit of advice right there. Then you, a little bit more advice. So there's a couple different ways you can build backlinks. You can attract them naturally from your blog, PR, directories. So these kind of backlinks will pop up naturally. So out of like the, out of the million or out of the million referring domains, I estimate probably, you know, 70% of these links were built just naturally. Like they're just people referencing Forbes, or there's just people who are adding them to directories or content roundups, stuff like that. A lot of these were probably natural. The thing with natural is that it only really starts to kick in when you already have a certain amount of traffic and you already have a certain amount because then you're getting eyeballs on your website. Also, you can't really control it. It's going to go to whatever page because it's completely out of your control. And we want backlinks going to this page and this page and this page. And that's just not realistic. You can't really control it when it's natural. The second thing you can do is you can buy it from marketplaces. So there's a couple of different websites, Fat Joe, No BS Links, Authority Builders, and you can buy backlinks and they cost anywhere from $100 to $500 per link. I have one of these websites pulled up. I use this, Not anymore, but when I was first starting and I didn't really have a backlink department made up, so I used to get it from this. So you can check out some of the prices. So obviously the more authoritative they are, the more they're going to end up costing you. So this is how much it costs USD. We can obviously get it a lot cheaper. So our backlinks cost half of this because we're directly the source, whereas Fat Joe puts a markup on it, right? So they're marking these backlinks up at least 3, 4x what they're actually paying for them. Or you can hire an agency, but the catch with an agency is that you have to pay the person to find these backlinks. And this is basically, actually I think I have it in the next slide where we talk about the process. So basically when you're building backlinks, all I'm really doing or all my team is really doing is we're looking at competitors So we're looking at basically 4chan and Ink Magazine. We're looking at where they're getting their backlinks and then we're reaching out to those websites. That's basically 80 to 90% of what we do for backlink building. We look at competitors and then we reach out to those competitors manually. So that's what, if you hire someone, that's what they're going to be doing. But then you have to have a backlink budget as well, right? So you have to actually pay for the backlinks. Because that's like, the webmaster of that website is most likely going to expect you a payment for them putting a backlink on your website. It's very similar to PR. And once again, there's a ton of YouTube content on it, so you can just learn what backlink building is. But you're going to have to pick one of these three options. Most likely it's going to be this one if you want to keep it probably like the least amount of costs, but this will provide you the best amount of quality. And obviously links don't cost that much because there's no markup. When you work with someone who's getting them directly. And then there's reporting, right? So these are some of the things which you want to report on every single month just to make sure that you're making progress. So there's Google Analytics. You're looking at organic traffic. You can make it geo-specific. So if you don't want to look at the entire world, you can just look at US, Canada, or wherever you're sort of operating. You also want to make sure your conversions are set up so that you can actually track which ones are coming through search engines. This is going to be really important. Then you're tracking on your Search Console how your clicks are improving, how your impressions are improving. That's another thing you would, you would want to do. And then you can leverage search tools to see how your domain rating is improving, how many keywords, how much traffic, how much referring domains. And then basically if you set up rank tracking, how that's sort of going as well. All of these stats you can get for free. So there are tools which offer for free, Moz, SEMrush. They'll offer you all this for free. It's just when you're pulling data is when they kind of restrict you. For rank tracking, you can probably just Google it. They all cost pretty much the same, which is something like this. So this is ranktracker.com, and this is where you can basically track keywords so you know which specific ones are going up and down. So for this example, I would be tracking all of these keywords. So I'll be tracking email automation software, what is email automation? So I'd be tracking these to see how well it's progressing. And yeah, and then we have budgeting. So in terms of budgeting, there's a couple options you have. You can do it yourself. SEO isn't rocket science. There's so much content out there that you can learn it. What I estimate is that, you know, you're probably going to have to invest at least 20 hours upfront to do all this auditing, all this stuff, maybe watching a couple of YouTube videos. But basically, if you follow what I just told you, you're going to be fine. And then it's going to be probably a 20-hour investment from your end every single month because you have to get the content written or write the content. You have to, you know, buy these backlinks. You have to make the improvements. You have to do the keyword research. You have to do the reporting. And you can probably expect below average to average results from doing this. So you will see growth if you implement what I'm saying, but it's just like competing at someone who has experience, you might be a little bit outmatched, but you can do it yourself. And this is how much I believe it's going to cost you to do it. You can hire a freelancer. So this will reduce your time investment to like 2 to 4 hours, 2 to 5 hours. Because you're still going to need to be involved going to meetings, you know, helping with content ideas, stuff like that, reviewing the content, but it's a lot more hands-off. This could cost anywhere from $500 to $5,000 per month. Plus you're going to have to budget for content. So someone's going to have to write the content. You're going to have to budget for content and backlinks here as well. But here especially, because you have the specialist and this specialist won't be able to do anything unless they have a content budget and unless they have a backlink budget. So these are very conservative estimates. Obviously this could go a lot higher as well. And depending on the freelancer you hire, you're probably gonna get average to good results. And then you have agencies. Once again, you're gonna have to invest in meetings and collaboration and reviewing stuff. So it's gonna be 2 to 4 or 5 hours from what I've noticed in terms of the commitment from the agency, from the client side. It's a little bit more expensive because agencies, our agencies should, or at least mine does, it's not just one person. It's like, it's like, uh, for me, it's like on every single team that we have, there's at least 4 to 5 people working on the, on the project. Whereas here you're getting one freelancer and then that one freelancer will basically buy the backlinks, buy the content, et cetera, et cetera. Here's everything is in-house. So, and there's a lot more specialties, or at least that's what agencies should be doing. So there's a lot more overhead. So this costs a little bit more. Yeah, but you're still going to need to budget for content and backlinks in this one as well. And the results can be good to great because you have specialized talent. So SEO is so fragmented. The same person who does strategy is not going to be good at content. Content person is not going to be good at backlinks. Backlink person is not going to be good at technical. So you really need different people. It's one person can do it, but it's like I've never met someone who's excellent at all of these things. So that's why we have specialized people who do these kind of things and we make up for the cost because of economy of skills, right? So this person works on 5 different accounts and that's how we kind of make it up. This is another helpful sheet. I pulled this from my packages that I offer. This will give you just a better idea as to what you can expect. You have different services. This is like we're an agency, so you can just— I'll just leave that as our package or no, I'll just put SEO agency. When you're talking about agencies, this is what you're looking at. You have SEO as a service. The HOTH is one of them. They offer SEO as a service. You can just hire a consultant or you can hire people in-house and you can kind of just compare how it kind of plays out, right? So these are the different things that sort of happen and the different costs that are associated to it. Not going to get too deep into it. Just some advice that I want to pass along. If you don't have the budget or capacity, if you can't invest 20 hours or you don't have the $2,000 to $4,000 minimum that you're going to need to actually get this done properly, it's probably better to invest in something else like organic social. Even that's going to cost time. So the point being here is that if you don't have the budget for it, probably don't start it because you need that budget to compete. Otherwise, it's kind of really hard to compete. If you don't have content, if you don't have backlinks, it's kind of hard to compete. It's a slow burn, but it always works. We have companies right now that are, making hundreds of thousands of dollars from SEO because they invested in it years ago. So it's a slow burn, but it pretty much works every single time if you do it properly. You will get out what you put in. So time, effort, and money. If you're competing against someone who's spending $100,000 on SEO and you're investing $100 into SEO, it's very unlikely you're going to win. They're just going to They're just going to beat you with content and backlinks, even if they don't have enough knowledge than you, or at least someone like me can beat you with that kind of budget if you don't have it. And then finally, if you are looking to get on freelancers and agency people, just a couple pieces of advice. So you're not just paying them, that's not good enough. You're also their CEO, so make sure you're managing them. This involves training, nurturing, motivating them. Clearing path and blockers for them, letting them make decisions because you're hiring them to sort of work on your SEO. So give them that sort of bandwidth. And if it's not working, cut it off and try it again. You know, so that's just my piece of advice. And then I'll come back to this slide. There's some appendix that you can sort of go over. But yeah, in any case, that's it for my presentation. Feel free, to connect with me at any of these different avenues. Awesome.

Thank you, Ale. It was a great presentation. Everyone in the comments are asking, are we going to get the recording? Are we going to get the presentation? Yes, you will receive the recording 24 hours after the event. So don't worry about that. Thank you so much, Ali. You made it very simple. Like usually SEO is, for me, is something very complicated, but the way you presented it, you gave a lot of practical strategies that I'm sure gonna help startups. 100%. We have a couple of good questions here. I'd like to take some of them. So the first one here is from Richard. He says, how important is the quality of content? I spent a long time on my first post, but I have a friend who just goes for volume using ChatGPT.

Content is the most important. If you are— So the thing is,