A $50 price tag feels reasonable when you frame it as five Starbucks coffees or a typical Walmart purchase. Anchoring your product to everyday items people already buy makes the cost feel justified and easy to understand.
I'm selling a product for like, you know, $50, it's like you always compare what can I get that $50 instead. Like, you know, I can get 5 coffees at Starbucks, you know, I can go to Walmart and get this type of products or these things. So it's just more of an anchor for you to understand, well, what's the value of exchange? Like, how valuable do you need to be
