A founder needs to establish brand, story, and vision on day one. Knowing what change you want to make, who to hire, and your business purpose lets you communicate clearly, attract the right people, and grow faster.
I'm a big believer in branding from day one, if you really understand it. So do this really early on, and it will empower every single thing you do. So if you do this, if you understand your story early on, if you understand your brand early on, your vision, the kind of change you want to see in the world, the kind of people you want to hire, your story and your brand, if you do it properly and you do it from day one, is going to help you understand the kind of business you want to build, the kind of company you want to exist in the world. And the more you understand that, the better you can communicate it, and the better you can communicate it, the faster people will be able to understand and engage with you, which leads to much, much more exponential growth than you would get without it.
