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Brand Marketing: What is The Best Type?

Name: Brand Marketing: What is The Best Type?
Uploaded: 2020-06-26T19:20:47+00:00
Duration: 59 s
Channel: Royston G King
Description: In this video, speaker Royston G King argues that word‑of‑mouth marketing is the most powerful and sustainable method for building a brand. He emphasizes…

26 Jun 2020 · 1 min

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In this video, speaker Royston G King argues that word‑of‑mouth marketing is the most powerful and sustainable method for building a brand. He emphasizes that while it delivers organic growth, it is also the hardest and slowest approach because it relies on genuine customer advocacy over time. King cautions founders against the common misconception that social media can instantly create massive followings and fame, noting that true brand building is a series of tiny, incremental steps rather than a rapid overnight process.

Chapters

What role does word-of-mouth marketing play in building a brand? Oh, huge. I would say it's the biggest. Word-of-mouth marketing is one of the most tried and true best things you can do for your brand. The problem, and I'll do air quotes, the problem is that word of mouth marketing is the hardest, it takes the longest, Typically, when founders that I know, they want to build a brand overnight. And there's this complete misconception of like you get on social media and then you've got a zillion followers and like poof, we're all famous. And that's just really not the reality for most of us. Building a brand is a series of tiny little steps. So if you're at a place where you can really focus on word of mouth marketing, it's the best, most organic, most sustainable way sustainable way to grow a business, but it's one of the hardest because it takes the most time.