Your brand's values mean nothing if you don't actually live them. They need to show up in your product, your team, how you treat customers, even your packaging. When you genuinely embody what you claim to stand for, that's what sets you apart.
And then number 5 is another one that's very overused but very important. These key terms that we've heard over and over again: transparency, authenticity, and values. I have an entire class dedicated to this. I wish we could go deeper, but this alone, like if you, if you ignore everything else, this alone is the key, right? So this is the building block for everything else. Without transparency, without authenticity, without values, a brand does not have a strong foundation. And simply knowing what your brand stands for isn't enough anymore. So just knowing that your brand might stand for XYZ, that's, that's a great start, but it's not enough in terms of differentiating your business and providing true value to your customers. It's about knowing your values and living and breathing those values and manifesting those values in all aspects of your business and how you grow your team and how you talk to your customers and how you serve customers, your packaging, your customer service. I mean, those values trickle down into every aspect of your business. So just knowing them is just, is just half the battle. Then it's actually living those values, breathing those values, and empowering others with those values are going to be really important.
