Royston G KingIvy Tier · I help high school students build top 1% passion projects to significantly increase their chances of elite college acceptance

Branding Isn't Just a Task #shorts

Name: Branding Isn't Just a Task #shorts
Uploaded: 2024-02-25T08:30:05+00:00
Duration: 24 s
Channel: Royston G King
Description: In this YouTube short, the speaker addresses founders, arguing that branding should not be treated as a one‑off exercise. He explains that viewing…

25 Feb 2024 · 0 min

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0:24

In this YouTube short, the speaker addresses founders, arguing that branding should not be treated as a one‑off exercise. He explains that viewing branding as an occasional task makes the process laborious, long‑winded, and costly. He warns against the common piecemeal path of starting with a freelancer, then moving to an equity‑based hire, and finally hiring an agency, suggesting this sequence leads to inefficiency and higher expense. The core message is that branding must be an ongoing, strategic effort rather than a sporadic project.

The conversation I think I have most often with founders is that branding is often viewed as an exercise, and it's a huge mistake because what happens is if you treat it as an exercise, it only happens every so often and it becomes laborious, long-winded, expensive. You know, even if you go from using a freelancer or you get someone in for equity and then you maybe go to an agency further down the line and pay a little bit more and get the quality and what have you,