Jonathan Greechan argues you should build an audience before you build a product. Start with meetups, newsletters, or Facebook groups to find your people, test ideas with them, and have customers ready when you launch.
So the last thing that I'll say here is that you can build an audience first as well. All right. If you're building an app for specific types of businesses or if you're building an app for runners or something like that, start building that audience. All right. Like, start— create a meetup for that audience and create newsletters, create Facebook groups. You know, Clubhouse right now is a huge kind of blue ocean space for you to start building a following. As you build out that following, you know, that not only gives you the audience to help you validate whatever it is that you're trying to do, but they'll be your first customers when you do build the product. All right. So there are a ton of examples of people that will build out their audience and then sort of as they have that audience, they'll then start to figure out, okay, what does this audience need? And that's when they start to identify those problems and then they build out solutions in response to those problems.
