Sam Udotong shares startup advice for uncertain times: understand your market deeply, validate that customers actually want what you're building, and get paid before you spend. Keep costs low until you prove product-market fit.
Yeah, yeah, I would say that if I was gonna start a company today during COVID and I took all the lessons I've learned previously, I would do an extra job in focusing on the fundamentals. Like, what is fundamentally true about your approach to your business and about your market? How can you validate that people actually want what you're building? Can you get them to pay for it right now? Is there something that you can do to get people to pay for it before spending any other money. Can you keep your costs as low as possible for as long as you can until you figure that out? And yeah, and through the process, I mean, obviously you want to have fun and not burn out, communicate well, and yeah, good luck.
