A founder explains why cofounders must communicate constantly, especially in crises. She describes managing time zones between London and her region, being the only woman and Saudi on her team, and how trust lets them share ideas at odd hours and stay cohesive.
I can't stress how important teams are, especially communication within the team. So it's not about, you know, they can complement each other, which is fine, that's a must, but also that person, you need to make sure that you can call that person and talk to them. And really, when you're melting down, like you're going crazy with this problem, that they can listen, they can understand, and they can support. So it is your, the co-founders are actually your brother, sister, you're married to them for the longest when this company is going, you know, and sometimes I find my, I'm calling my co-founders like 10 o'clock and I got this idea, this is how we can do it, you know, I've solved it. And I'm married, he's married, he has kids, I have kids, but he's in my time zone, the other one is in London, so we're all over the world. And so I, you know, we're in there that we have that trust between us, and I'm the only woman, mind you, and as a Saudi, and it is sometimes hard, but we know, I trust them that they will listen to me and I will listen to them, and so yeah, the team is very important.
