Royston G King tells startup founders to start making content now, even if it's rough. Learn keyword research free on YouTube, build a calendar of 100 topics, and start writing. You don't need to hire anyone yet.
the sooner you do everything to prepare for content production and start the content production itself, scrappy as it is, the sooner that countdown to that year where you can hit those significant numbers of visitors on your website that can start generating money for you will happen. The next thing that you need to do is kind of figure out what topics that you need to write about. You also don't need anyone for that. "Go check out my videos, learn a little bit about keyword research. It's all free on our YouTube channel and there's a bunch of other people who know that." Create a content calendar. That's something you don't need anyone for. Now you're in a place, it's not even, it hasn't been a month from this talk. Now you're in a place where you have a content calendar of let's say 100 topics and you have the documentation for a writer to start writing.
