Discuss Your Brand Every Sprint #shorts
24 Feb 2024 · 0 min
0:19
In this brief video, the speaker urges product teams that run regular sprint cycles—whether weekly or fortnightly—to make brand discussion a recurring agenda item. He argues that a brand should evolve alongside the product, and teams need to consider how to articulate and communicate that brand to investors, stakeholders, customers, and the broader market. By treating brand strategy as an integral part of sprint planning, teams can avoid misinterpretations and strengthen the overall business building process.
