Your email list is marketing gold. Most visitors won't give you their address unless you ask, so use pop-ups to capture them. Even B2B SaaS companies should prioritize building this asset over chasing other tactics.
what I would do, because if someone lands on that page and they don't know you and they're not ready to donate, they're not going to get clicks enough deep and you're not going to get their email address. Everybody on this call or on this webinar, you should be looking at your email marketing list like marketing gold. That should be the thing that you focus on growing the most if you are selling a service or a product, right? SaaS is a little different because you're selling B2B, or B2B SaaS I should say, is a little bit different. But still, your email list is marketing gold. So for you, Milan, I would have some sort of a popup that answers the big questions that people always give you.
