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FI Chicago Mentors - Reva Minkoff - DigitalGroundUp

Name: FI Chicago Mentors - Reva Minkoff - DigitalGroundUp
Uploaded: 2019-02-28T22:51:35+00:00
Duration: 1 min 11 s
Channel: Royston G King
Description: In this brief interview, Reva Minkoff reflects on her experience graduating from the Founder Institute in Fall 2012 and explains why she chose to become…

28 Feb 2019 · 1 min

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1:11

In this brief interview, Reva Minkoff reflects on her experience graduating from the Founder Institute in Fall 2012 and explains why she chose to become a mentor. She emphasizes two main motivations: giving back to the program that helped her and providing visible female role models for other women in the cohort. Minkoff describes the personal and professional rewards of mentorship, noting the strong friendships and collaborative opportunities that arise between mentors, founders, and companies. She then shifts to practical advice, stressing the critical importance of tracking website analytics—monitoring page visits, user actions, buyer behavior, and overall conversion—to avoid common mistakes and ensure product success.

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So I graduated from the Founder Institute in fall of 2012, and it was really important to me to become a mentor so that I could, A, give back to the program, and B, because I felt like it was really important for the women in the program to see other female mentors. I know it meant a lot to me when I was in the program, and I wanted that for for everybody else in the program. As a mentor, I get— I love getting to meet such great people and great companies. Some of them were able to work together before, during, after, but others, it's just great friendships, so I really enjoyed it. Track everything. It's really, really important to know what's going on on your site, what pages users are visiting, whether they're doing what you want them to do, who they are, whether people are buying your product. All of those things are crucial, and it's the biggest mistake that I see.