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In this video, Royston G. King explains that early‑stage startups should prioritize hiring "FSO" (Figure Shit Out) people—individuals who are adaptable, eager to learn, and comfortable tackling a wide range of operational tasks using resources like Google. He argues that specialist expertise (e.g., top‑tier email marketers or designers) is less valuable at the outset because startups face countless minute, varied challenges that require a "can‑figure‑it‑out" mindset. While specialists can be valuable later, the immediate need is for team members who can quickly acquire competence across many domains, are willing to get their hands dirty, and possess a thirst for knowledge. The speaker stresses that hiring for attitude and learning ability outweighs hiring for narrow technical skill in the earliest phases of a business.

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