Fear of failure makes product teams add too many features as insurance. Killing the Action Method task tool, removing groups from Behance, and cutting the tip-exchange feature each time made those products stronger and more used.
Chapters
I think it was my fear of failing and therefore wanting to hedge myself and my team with multiple products or multiple features in a product. And the best, if you look at a graph of our likelihood to succeed conceptually, if this were even possible, you would see huge upticks whenever we killed something. We killed a task management tool online called Action Method, and suddenly the viability and promise of Behance went up. We killed the groups feature in Behance and suddenly people started posting more projects. We killed the tip exchange in Behance and suddenly people made even better projects and the product got better.