Stop obsessing over what competitors do. Instead, focus on refining your own processes and targeting a specific customer niche. The CRM market has dozens of tools because each one serves a different vertical, from store owners to sales teams.
believe that you know something that other people don't know. I think there's ways of slicing competition as well. So you might go after a different ICP or a different vertical, but focus less on what they're— you have to know what the competition is doing, but you don't know why they're doing it. So focus less on that and focus on your own process. 100%.
The biggest example I give people is think of the world of CRMs. Ridiculous amount of CRM tools still getting and more CRMs are being launched. Why? Because they've like, there's CRMs for store owners, there's CRMs for sales teams in this vertical. It's all one product, but it's just different verticals and audiences. So that's always a good thing to come back to.
