Royston G KingIvy Tier · I help high school students build top 1% passion projects to significantly increase their chances of elite college acceptance

Get More Customer Feedback Now #shorts

Name: Get More Customer Feedback Now #shorts
Uploaded: 2024-02-23T14:30:20+00:00
Duration: 18 s
Channel: Royston G King
Description: In this brief product‑management tip, the speaker advocates employing "design partners"—early adopters who co‑build the product in exchange for…

23 Feb 2024 · 0 min

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In this brief product‑management tip, the speaker advocates employing "design partners"—early adopters who co‑build the product in exchange for discounts—and conducting soft launches. Both strategies give real customers early access, allowing teams to validate their riskiest assumptions quickly and cheaply, thereby reducing risk and informing product direction.

want to put in front of some— the term for that is design partners. So very early adopters that will build with you and presumably get like a big discount, but at least you have real customers helping you, uh, create the product. So I'm a big fan of soft launches. Product management, building products, is all about your riskiest assumptions. The more you can test your riskiest assumptions, the better off you will be, and soft launching is a great way to enable that.