Justin Kan, Twitch co-founder, says first-time founders obsess over product while repeat founders focus on distribution. Most products don't go viral. The best founders today are equally obsessed with both building the product and aggressively selling it.
There's this guy named Justin Kan. He's one of the co-founders of Twitch. He sold this company for like $900 million to Amazon. He said that first time founders focus on product, second time founders focus on distribution. And I think that's such an accurate distillation of the founder journey because like, you know, yes, some products like TikTok or Facebook or whatever can go viral, but that, but those are almost impossible to replicate in like most practical settings, right? The best companies I find. Today are those where the founder is, yes, as obsessed with the product as they are with trying to sell, get distribution, build out go-to-market strategies, B2B, B2C channels, whatever it's gonna be.
