A founder's first paid online courses made $3,000 in 2011, then grew over 20% month-over-month for five years until hitting $100,000–$120,000 monthly. Slow, consistent scaling of a digital product business.
2011, we launched the first paid courses. And those actually, the first paid course worked decently. Like, I think we sold $3,000 worth of licenses for the first course. And then after that was a nice kind of like every month it started growing. I think we grew more than 20% month over month for the first 5 years after that. So it was like small numbers initially, like $3,000, $5,000, $9,000, $13,000. Eventually became $100,000 per month, $120,000.
