The pandemic dominates news cycles and crowds out other stories. Remote communication has made founder-journalist relationships more personal and blurred professional boundaries. The Atlantic laid off 20% of its staff, forcing news organizations to adapt and changing how founders can secure coverage.
I think 3 highlights just to start. I think when you are pitching to journalists, COVID-19 is the elephant in the room. In a lot of cases, of course, when you watch the news, it's almost taken all the oxygen out there. I think the second is the way we as founders actually engage with the media has really changed. So in many ways, we're as close to our neighbors as we are to journalists across the globe from us. And the third is that news organizations are being forced to adapt right now. So you see, I think this week, The Atlantic laid off about 20% of their staff. And this does have implications to us as founders and how we approach the media.
