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How COVID19 Has Impacted Getting Press

Name: How COVID19 Has Impacted Getting Press
Uploaded: 2020-06-12T00:29:21+00:00
Duration: 38 s
Channel: Royston G King
Description: In this brief talk, the speaker outlines three key ways the COVID-19 pandemic has reshaped media outreach for founders. First, the pandemic dominates…

12 Jun 2020 · 1 min

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In this brief talk, the speaker outlines three key ways the COVID-19 pandemic has reshaped media outreach for founders. First, the pandemic dominates news cycles, effectively crowding out other stories and making it the "elephant in the room" for any journalist pitch. Second, the way founders engage with journalists has shifted: remote communication has brought founders into closer, more personal contact with media contacts worldwide, blurring the line between neighborly interaction and professional outreach. Third, news organizations themselves are forced to adapt to the crisis, exemplified by The Atlantic’s recent layoff of about 20% of its staff, which has downstream implications for how founders can approach and secure press coverage.

Chapters

I think 3 highlights just to start. I think when you are pitching to journalists, COVID-19 is the elephant in the room. In a lot of cases, of course, when you watch the news, it's almost taken all the oxygen out there. I think the second is the way we as founders actually engage with the media has really changed. So in many ways, we're as close to our neighbors as we are to journalists across the globe from us. And the third is that news organizations are being forced to adapt right now. So you see, I think this week, The Atlantic laid off about 20% of their staff. And this does have implications to us as founders and how we approach the media.