Startup founders struggle to get honest customer feedback. Pay people $50-$75 for interviews, but screen them first so they're not just chasing the reward. Even when paid, good respondents stay objective.
I've got a lot of startups that ask me the same question. They're like, how do I get people to just— like, people are so busy. How do I get them to just give me feedback? And the short answer— and I think somebody asked, like, do you give a Starbucks gift card or whatever? Look, whatever it takes. But you have to make sure that, like, your— the feedback that you're getting is honest and that the person isn't just blowing smoke because they want your gift card. So you have to have some kind of qualification process in there. And once you get through that, um, whether it's give away a gift card or run a raffle. I mean, when I ran growth at a business travel company, I think we were paying $50 or $75 for a customer discovery interview, but you had to be qualified to be on it. And I use some of these calls— like, I get paid once in a while to give feedback, and I really try to be objective about the feedback because it's not really about the money.
