How do you rank on Google? #shorts
29 Apr 2024 · 0 min

0:26
Google ranks content higher when you write from personal experience. A guide to email marketing performs better if you frame it as your own 10-year journey than as a generic how-to.

Google ranks content higher when you write from personal experience. A guide to email marketing performs better if you frame it as your own 10-year journey than as a generic how-to.
I'll tell you what Google's looking for. So Google's looking for first-person information. So they want people who have gone through the experience to write about it. So if you're talking about how to set up an email nurture campaign, the content in the long term that's going to rank is the one that's written like, hey, this has been my experience about setting up an email marketing campaign for the last 10 years. These are all the different places that I've also written about email.