Your story has to connect where people are now to where they could go, and it has to matter enough to make them move. But the product has to actually deliver on what you promised, or the whole thing collapses.
[SPANISH] And what you've got to be able to do is you've got to be able to relate to people as things are today. You've got to show them an optimistic vision of the future that they can get behind, and then you have to connect the dots between those two things. The stories that get people in the place they need to be gotten to so they understand why what you're doing is so much more than just enriching your investors. You have to do something that people can relate to, but also that people think is kind of important. So relatable and important, which is a difficult balance to strike. More importantly, if you're going to tackle that problem of significance and importance that connects to the real world as it is now and connects to people's important sense of what's meaningful and what needs to happen, your product also has to work to solve that problem. Or else, you're setting up a terrible, terrible conflict Where you got people really worked up and excited, "Yes, I'm with you, we're gonna solve this problem," and then they're like, "Oh."
