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How to Build Brand Loyalty and Trust for a Pre-Product Company? Gayatri Sarkar Answers

Name: How to Build Brand Loyalty and Trust for a Pre-Product Company? Gayatri Sarkar Answers
Uploaded: 2020-09-04T03:50:06+00:00
Duration: 1 min 20 s
Channel: Royston G King
Description: In this segment, Gayatri Sarkar explains that at the earliest stages investors fund the founder rather than the product, making the founder's personal…

4 Sept 2020 · 1 min

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1:20

In this segment, Gayatri Sarkar explains that at the earliest stages investors fund the founder rather than the product, making the founder's personal brand the core of the company's brand. She advises founders to cultivate a strong personal brand and community, positioning themselves as thought leaders within their niche to earn trust from both investors and prospective customers. Trust is especially critical when a startup requests personal data (phone numbers, emails), as users must feel confident that their information is safe. Overall, branding begins with the founder and extends to the product, with trust being the connective tissue that drives loyalty and investment.

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I think that's a very important question, like brand, trust, loyalty. You need to understand when you are at a very early stage game, we investors do not invest in the product. We are basically investing in you. So your brand, your product brand is you. So as a founder, you need to find your brand. You need to create that community around you that people say that, hey, this guy, John or Tom is building something and I think he will be, he'll be doing great because I think I trust this guy. And the branding first starts with the founder and that's when, and the next is the product. So you need to start thinking about your particular branding. Are you a thought leader in your vertical, in your sub-vertical? Because as an investor, if somebody is writing a check or whoever is writing an angel check also, they need to understand that if they can trust you also. With their checks, with what you're doing, or even customers nowadays. You know, if you're building a product, you're asking people for their phone number, email addresses, whatever. Do I trust to send all this information to this particular company? So I think that trust factor is very important. Again, I'm talking about trust, but I think trust is very much involved with the branding.