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In this short video, the speaker advises early‑stage founders to treat their startup’s valuation as a negotiable, "to‑be‑determined" figure during due‑diligence with a lead investor. He cautions against claiming a high pre‑money valuation that contradicts the amount a founder would actually accept in a check, using an example of a founder saying the company is worth $12 million while they would gladly take a $2 million investment. The core message is that valuation should be part of the negotiation with the first investors, remaining flexible and realistic rather than fixed and inflated.

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