Define a narrow target segment, interview about ten people in that group, then look for patterns in what they say. This quick loop helps you validate your idea without wasting time talking to random people.
So it's like, can you speak to 10 people that you, again, like if they're 10 random people, it will not work. So you have to say, I think I'm targeting this type of person in this business or vertical. You find 10, you talk to those 10, and then you go back and say, what did I learn out of speaking to those 10 people? Did I hear any patterns that would suggest I should go in one direction or another direction? And those directions might be, I need to go talk to more people
