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How to Overcome Bias in Startup Funding

Name: How to Overcome Bias in Startup Funding
Uploaded: 2024-07-02T19:53:29+00:00
Duration: 23 s
Channel: Royston G King
Description: Founders should research investors who fit their startup, but also pitch to those with biases. Many investors claim to want diverse portfolios while…

2 Jul 2024 · 0 min

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Founders should research investors who fit their startup, but also pitch to those with biases. Many investors claim to want diverse portfolios while their processes discriminate against anyone who doesn't look like the stereotypical founder. Direct conversations can expose and shift these hidden biases.

Target people based on research, but do feel free to reach out to people who seem to be biased investors and feel free to have the conversation with them if and when you meet them, because many investors are actively trying to be more diverse in who they fund. They just haven't realized, for instance, that their pitch process is discriminating against people who aren't, in their view, good-looking men.