A founder asked early prospects directly what they'd pay for his product and got $250 to $300, well below his $1,000 guess. He collected actual credit card payments to confirm people would really buy at those prices, then used that data to set his real pricing strategy.
But I, I put the feelers out there and I had a few people be like, yeah, I'm willing to pay for it, but they weren't willing to pay $1,000 for it. So I was like, well, how much are you willing to pay for it? One's like $250, another paid me like $300. So in the early days, like, I literally built some of my pricing off of the willingness to pay by asking people how much they would pay and then getting them put in their credit card. After a while, I realized that like it wasn't as price sensitive as I thought it was.
