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How to Succeed In the Chinese Market

Name: How to Succeed In the Chinese Market
Uploaded: 2015-04-06T04:49:07+00:00
Duration: 1 min 5 s
Channel: Royston G King
Description: In this brief advisory segment, the speaker emphasizes that foreign companies entering China must first identify the specific resources they need—whether…

6 Apr 2015 · 1 min

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1:05

In this brief advisory segment, the speaker emphasizes that foreign companies entering China must first identify the specific resources they need—whether market knowledge, manufacturing capabilities, human capital, or simply financing. The core recommendation is to assemble a strong local team that can pinpoint the right Chinese partners or investors. The speaker illustrates the point with examples: Google’s failed attempt to enter China, Facebook’s ban despite Zuckerberg’s language skills, and Uber’s reliance on a Chinese investor to expand. The overall message is that success in the Chinese market hinges on local partnership and tailored resource strategy rather than just capital infusion.

Chapters

So do you really need Chinese money? So you guys are probably wondering. So, um, then you should like come up with like checklist. Is there the market resource that you needed, or like manufacturing resources, or human capital resources, or you just want money itself? So what you need is you need a local team to help you to identify which partner that you need. Like Google failed to enter the China market. And like Facebook— Zuckerberg speaks great Chinese, but Facebook still banned from China. Well, you need like Uber. You need like a Chinese investor, like Chinese partner. Like if I do just like Google in China, they just invest like $6 million USD in Uber to expand Uber's market in China. So you need like a strong local team to help you to build the China presence.