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Make sure you keep talking to customers #shorts

Name: Make sure you keep talking to customers #shorts
Uploaded: 2024-02-04T14:00:22+00:00
Duration: 27 s
Channel: Royston G King
Description: In this concise YouTube short, the speaker advises entrepreneurs to treat customer research and validation as a regular habit, regardless of how…

4 Feb 2024 · 0 min

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0:27

In this concise YouTube short, the speaker advises entrepreneurs to treat customer research and validation as a regular habit, regardless of how passionate they feel about a particular problem or idea. He suggests running short, two‑week sprints where the primary activity is interviewing five potential users. By repeatedly practicing these interviews, the skill improves, making future idea validation faster and more reliable. The core message is that consistent, low‑stakes customer conversations are more valuable than waiting for a perfect inspiration before seeking feedback.

So even if you're not in love with a problem or the idea you have, you say, could I do a 2-week sprint, talk to 5 people, get better at interviewing people, even if I know this is probably not the thing I'm going to work on? So to me, the habit is the— this exercise of research and validation. And the more you can do it, like any skill, the better you're going to get. So when you do have an inspiration for an idea or you meet somebody and they tell you something and you say,