Royston G King says product-market fit usually takes around version 12 to 15, not the first release. Tweak buttons, design, imagery, and email campaigns in small cycles while keeping the core structure the same. Quick iterations on messaging and workflow eventually align everything into something the market wants.
A lot of folks will think that they'll develop V1 and V1 they'll get to PMF. It's like, no, to your point, you will get to PMF maybe on V12, V13, V14, V15. But the key thing is you're not making big changes per iteration. Maybe you're changing a few buttons, you're doing a few things with design, maybe you're doing a few things with just imagery, maybe you're doing a few things on email campaigns, but you're really trying to structure everything together and that is what's where the real work comes in and you have to take— do all these fast iterations to the point where like, okay, fine, now my product is finally in a good place where messaging makes sense, the user workflow makes sense, the actions make sense.
