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Organic vs. Paid: Find Your Marketing Mix #shorts

Name: Organic vs. Paid: Find Your Marketing Mix #shorts
Uploaded: 2024-04-06T18:00:00+00:00
Duration: 34 s
Channel: Royston G King
Description: In this YouTube short, the speaker argues that while building a social media presence is valuable, true ownership of an audience comes from directing…

6 Apr 2024 · 1 min

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0:34

In this YouTube short, the speaker argues that while building a social media presence is valuable, true ownership of an audience comes from directing followers to your own website. He outlines several strategies to increase website traffic: speaking on stages and offering incentives, investing in Google Ads to attract global eyeballs, creating high‑converting landing pages with compelling content, leveraging both organic content and paid promotion, and nurturing the audience through an email list. The overall message is to blend organic and paid tactics to drive traffic, capture leads, and own the relationship with your followers.

Chapters

A lot of people are really focused on building social, which I also think is important, but you, you, unless you're driving them from social to your website, you're not gonna own those followers. How can you increase traffic to your website? By getting on stages and talking and driving people to there and giving an offer. By spending money on Google Ads and driving eyeballs from all around the world, if that's who your targets are, to your website and having some landing page that converts them with a great piece of content. Either organic or paid, or getting in front of lots of people on an audience like this, driving people to your website. My list as well, but I