A former BCG analyst fired after three months shares the consulting trick that works in pitch decks: write headlines like McKinsey does. Investors respond to that style because they recognize it from their own training.
Another fun fact besides the midlife crisis and all that stuff is I spent 3 months at the Boston Consulting Group as an analyst out of college, and then I was promptly fired because I could not stand working in a large company like that. But it did teach me a very important lesson, which is that during the boot camp where they train you on how to make these slide decks, and as an analyst, you're just making decks for like Fortune 500 people or something. There's a very specific method for how you do this. It's the slide headlines, just as I mentioned, those, those like those sentences. And let's just focus on that. And what I've discovered was like, wow, it's really consistent how all of these top consulting shops like the Bains, McKinsey of the world train their analysts on how to make these slide decks. So there's a little bit of like implicit psychology behind this too. If you can create a deck structure that kind of mimics where these super privileged consultants and bankers, or how they were trained at least in constructing slide headlines themselves, that almost creates a like a connection of just like, I'm just like you, right? And I think humans are very attracted to people who are just like themselves too.
