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Requirements for Startup Hockey Stick Growth

Name: Requirements for Startup Hockey Stick Growth
Uploaded: 2020-06-18T18:35:35+00:00
Duration: 1 min 43 s
Channel: Royston G King
Description: In this brief Q&A, Speaker A asks for a rule of thumb to ready a business for true scale and hockey‑stick growth. Speaker B outlines three essential…

18 Jun 2020 · 2 min

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1:43

In this brief Q&A, Speaker A asks for a rule of thumb to ready a business for true scale and hockey‑stick growth. Speaker B outlines three essential pillars: (1) a crystal‑clear, one‑page strategic vision that articulates the company’s 1‑year and 5‑year objectives so every employee knows the direction and purpose of daily work; (2) a precisely defined target audience coupled with a team organized to serve that audience and ensure the product launches and functions; and (3) disciplined, repeatable habits and activities—daily, weekly, and quarterly—that drive progress toward the growth targets. The answer emphasizes simplicity over lengthy consulting documents and stresses alignment, focus, and operational cadence as the core enablers of rapid scaling.

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Is there a general rule of thumb that businesses can follow to get them prepped for true scale? What are the core things a business needs to have in place to get them ready for hockey stick growth?
I like hockey stick growth. So I think it all boils down to having your— knowing what you're focused on for the next year, 1 year, and 5 years. What do you want to achieve? It all starts with being able— you need to be able to— you need to have so clear for the entire organization where you're going and how you're going to do it that it fits on one page. You know, we are such a fan of getting, you know, 50 pages, you know, uh, of McKinsey or Deloitte consultancy firms telling us, you know, this is how you're going to run your business. And then, I mean, who— do you actually every day go back to your 50 pages and go like, okay, so we're on page 55? Like, nobody does that. They're like, we are just running our operations most of the time. And so what you want is that it is very clear again for everybody every day where we're going, why today you are doing the activity that you are doing today. And so that means having your target audience very clearly defined. That means having your team in order. Who do I need to service these people and to make sure that this product actually launches or works? And then thirdly, what are the habits or the activities that I have to do every day, every week, every quarter to get to those scaling growth targets that I've set? So those three things.