Royston G King argues that strategy means deciding what not to do as much as what to do. Being clear about your omissions, not just your pursuits, is what separates real strategy from wishful thinking.
So how do you think about segmentation scaling? This is really the set of key strategic choices that you need to be making. And strategy to me is not just the choices of what you wanna do, it is also equally importantly, the set of choices of what you will not do. Every time, you know, we go through a strategy presentation internally, externally, When someone comes and presents, well, these are things that you want to do, I ask the question of what are the things that you are not going to do? Are you as clear about your omissions as you are clear about the things that you will deliberately do?
