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Sell Before It's Perfect #shorts

Name: Sell Before It's Perfect #shorts
Uploaded: 2024-03-08T13:15:00+00:00
Duration: 28 s
Channel: Royston G King
Description: In this YouTube short, the speaker shares advice for early‑stage founders, urging them to start selling even before their product or service is fully…

8 Mar 2024 · 0 min

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0:28

In this YouTube short, the speaker shares advice for early‑stage founders, urging them to start selling even before their product or service is fully built. He describes how he and his team would hop on calls with founders, pitch “from the hip” without formal frameworks or a finished offering, yet still felt confident because they believed in their approach. The core message is that founders should be comfortable selling something that isn’t yet complete, using early customer interaction as validation.

Founder would eventually raise their hand and say, hey, can you help me? And we'd hop on a call and we'd be like, what do you need help with? And we were pitching really from the hip live. We had, we didn't have very many frameworks. We didn't have a service. And this analogy from a software standpoint, don't have the whole product, but we did have, we knew we were onto something in terms of our approach. And so we were very comfortable. And this is what I encourage early stage founders. You have to be comfortable selling something that isn't there.